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the news-consulting firm found that the viewers<br />
had little interest in anti-war protests. Magid<br />
doesn’t tell news directors to avoid protests. It<br />
just says viewers tend to hate seeing them.<br />
“Obviously, you have to give both sides of the<br />
story,’’ says Senior Vice President Brian Greif.<br />
“But how much time you devote to [protests] and<br />
where you place it in your newscast becomes an<br />
issue.” ●<br />
MARCH 27: WHAT IS<br />
THE “VALUE PROPOSITION?”<br />
WHAT is real? What isn’t ? When is telling actually<br />
selling? Watch the TV coverage of this<br />
human disaster in the desert and tell me. The<br />
complaints about managed media coverage seem<br />
to have started trickling back into media-land.<br />
MSNBC, which can, in a nano-second, go live to<br />
Doha, can’t seem to capture the same immediacy<br />
in the streets of New York where anti-war (and<br />
increasingly anti-media) protests continued this<br />
morning with more arrests.<br />
NBC’s Andrea Mitchell was, for the first time<br />
that I have seen last night, acknowledging that<br />
there is a legitimate dispute about the reliability<br />
of the coverage and its impact. Nic Robertson of<br />
CNN, reporting now from Jordan also acknowledged<br />
that journalists from other countries view<br />
developments differently than our merry band<br />
of Embeds.<br />
The pulse of propaganda<br />
EMBEDDED: WEAPONS OF MASS DECEPTION<br />
THE propa-news reached a new low this morning<br />
with NBC’s Bob Arnot salting the troops by say-<br />
128<br />
ing they are so much more motivated, brave and<br />
patriotic than the actors who play soldiers in the<br />
movies. It was almost as bad as a Fox TV special,<br />
The Pulse, featuring Bill O’Reilly. It airs on cable<br />
and on Fox News savaging Saddam’s son with so<br />
much rhetorical overkill and bad music that it<br />
looked like a World War II propaganda film<br />
hatched in Dr. Goebbel’s ministry of misinformation.<br />
(The word “rape” must have been cited a<br />
thousand times, just in case you missed it the<br />
first 999 times. When will O’Reilly do a similar<br />
trash job on the U.S. Air Force Academy – at<br />
which there has been testimony that virtually<br />
every female student has been raped?)<br />
After an hour of news that seemed as if it was<br />
coming straight out of official military briefings,<br />
including detailed descriptions of humongous<br />
bunker buster bombs that left a mushroom cloud<br />
over Baghdad, no attempt was made to explain<br />
WHY these bombs were necessary, or what their<br />
impacts were.<br />
Listen to Robert Fisk of The Independent on<br />
the bombing of that market in Baghdad that the<br />
U.S. government is implying was caused by Iraqi<br />
defense missiles. Ask yourself why we never<br />
hear anything approaching this angry tone in<br />
U.S. journalism.<br />
Outrage journalism<br />
“IT was an outrage, an obscenity. The severed<br />
hand on the metal door, the swamp of blood and<br />
mud across the road, the human brains inside a<br />
garage, the incinerated, skeletal remains of an<br />
Iraqi mother and her three small children in<br />
their still-smoldering car.<br />
“Two missiles from an American jet killed<br />
them all by my estimate, more than 20 Iraqi civil-