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EMBEDDED: WEAPONS OF MASS DECEPTION<br />
diversity of viewpoints.”<br />
6. Radio: Years ago, radio actually acknowledged<br />
the concept of orderly debates with<br />
widely varying viewpoints. It should do so again.<br />
Influential newspapers like the Washington<br />
Post seem to be leading the charge to war.<br />
Columnists Russell Mokhiber and Robert Weissman<br />
surveyed Post coverage, concluding: “We<br />
would say that the Post editorial pages have<br />
become an outpost of the Defense Department –<br />
except that there is probably more dissent about<br />
the pending war in Iraq in the Pentagon than<br />
there is on the Post editorial pages.<br />
“In February alone, the Post editorialized nine<br />
times in favor of war, the last of those a full two<br />
columns of text, arguing against the considerable<br />
critical reader response the page had received for<br />
pounding the drums of war. Over the six-month<br />
period from September through February, the<br />
leading newspaper in the nation’s capital has editorialized<br />
26 times in favor of war. It has sometimes<br />
been critical of the Bush administration, it<br />
has sometimes commented on developments in<br />
the drive to war without offering an opinion on<br />
the case for war itself, but it has never offered a<br />
peep against military action in Iraq . . The op-ed<br />
page, which might offer some balance, has also<br />
been heavily slanted in favor of war.”<br />
Even as it appears the bulk of the coverage has<br />
joined the march towards war, the public still has<br />
not fully enlisted, suggesting a growing gap<br />
between what the polls are showing about popular<br />
attitudes, and even support for anti-war<br />
views, and the mainstream media’s enchantment<br />
with the spin of the Washington consensus. In an<br />
intensifying media war, alternative sources flood<br />
the internet as anti war articles from European<br />
media circulate in the American heartland.<br />
96<br />
This battle within the media, between new and<br />
old, alternative and independent voices and<br />
mainstream pundits is also heating up. At the<br />
same time, a culture war is erupting as popular<br />
musicians, actors and even athletes take sides.<br />
“It’s ‘Law and Order’ versus ‘West Wing’” is how<br />
one commentator put it. Stay tuned. ●<br />
MEDIA JUMPS ABOARD THE<br />
PRESIDENT’S WAR EXPRESS<br />
THEIR pagers are at the ready with new batteries<br />
installed. Newsrooms are on higher than high<br />
alert. Journalists are at the front. The news<br />
industry is as ready to roll as is the military with<br />
the specter of war more and more imminent.<br />
The sense of excitement is barely contained in<br />
this internal memo sent to a few radio stations<br />
by media powerhouse Clearchannel communications.<br />
These are the people who sent out an advisory<br />
to music DJs after September 11, 2001, suggesting<br />
the stations play more patriotic music.<br />
(John Lennon’s “Imagine” was on a list of songs<br />
to avoid.) This new internal memo posted on an<br />
internet site shows that many media companies<br />
are gearing up while branding war coverage.<br />
“Our Coverage will be called America’s War<br />
with Iraq. In writing copy please call our coverage,<br />
‘LIVE In-Depth Team Coverage of America’s<br />
War with Iraq.’ Branding liners have been produced<br />
and are in the system. Mike also make certain<br />
that our cross promos on the FMs all<br />
address Live in-depth team coverage of the War<br />
with Iraq on Newstalk 1530 KFBK,<br />
“Editors, producers get to work on a ‘war list’<br />
immediately. Make sure it includes local experts,