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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

diversity of viewpoints.”<br />

6. Radio: Years ago, radio actually acknowledged<br />

the concept of orderly debates with<br />

widely varying viewpoints. It should do so again.<br />

Influential newspapers like the Washington<br />

Post seem to be leading the charge to war.<br />

Columnists Russell Mokhiber and Robert Weissman<br />

surveyed Post coverage, concluding: “We<br />

would say that the Post editorial pages have<br />

become an outpost of the Defense Department –<br />

except that there is probably more dissent about<br />

the pending war in Iraq in the Pentagon than<br />

there is on the Post editorial pages.<br />

“In February alone, the Post editorialized nine<br />

times in favor of war, the last of those a full two<br />

columns of text, arguing against the considerable<br />

critical reader response the page had received for<br />

pounding the drums of war. Over the six-month<br />

period from September through February, the<br />

leading newspaper in the nation’s capital has editorialized<br />

26 times in favor of war. It has sometimes<br />

been critical of the Bush administration, it<br />

has sometimes commented on developments in<br />

the drive to war without offering an opinion on<br />

the case for war itself, but it has never offered a<br />

peep against military action in Iraq . . The op-ed<br />

page, which might offer some balance, has also<br />

been heavily slanted in favor of war.”<br />

Even as it appears the bulk of the coverage has<br />

joined the march towards war, the public still has<br />

not fully enlisted, suggesting a growing gap<br />

between what the polls are showing about popular<br />

attitudes, and even support for anti-war<br />

views, and the mainstream media’s enchantment<br />

with the spin of the Washington consensus. In an<br />

intensifying media war, alternative sources flood<br />

the internet as anti war articles from European<br />

media circulate in the American heartland.<br />

96<br />

This battle within the media, between new and<br />

old, alternative and independent voices and<br />

mainstream pundits is also heating up. At the<br />

same time, a culture war is erupting as popular<br />

musicians, actors and even athletes take sides.<br />

“It’s ‘Law and Order’ versus ‘West Wing’” is how<br />

one commentator put it. Stay tuned. ●<br />

MEDIA JUMPS ABOARD THE<br />

PRESIDENT’S WAR EXPRESS<br />

THEIR pagers are at the ready with new batteries<br />

installed. Newsrooms are on higher than high<br />

alert. Journalists are at the front. The news<br />

industry is as ready to roll as is the military with<br />

the specter of war more and more imminent.<br />

The sense of excitement is barely contained in<br />

this internal memo sent to a few radio stations<br />

by media powerhouse Clearchannel communications.<br />

These are the people who sent out an advisory<br />

to music DJs after September 11, 2001, suggesting<br />

the stations play more patriotic music.<br />

(John Lennon’s “Imagine” was on a list of songs<br />

to avoid.) This new internal memo posted on an<br />

internet site shows that many media companies<br />

are gearing up while branding war coverage.<br />

“Our Coverage will be called America’s War<br />

with Iraq. In writing copy please call our coverage,<br />

‘LIVE In-Depth Team Coverage of America’s<br />

War with Iraq.’ Branding liners have been produced<br />

and are in the system. Mike also make certain<br />

that our cross promos on the FMs all<br />

address Live in-depth team coverage of the War<br />

with Iraq on Newstalk 1530 KFBK,<br />

“Editors, producers get to work on a ‘war list’<br />

immediately. Make sure it includes local experts,

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