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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

THE NETWORKS AND<br />

NEWS MANAGEMENT<br />

he Takingsides.blogspot.com site published<br />

some internal memos in and documents<br />

in April 2003 that strike me as<br />

believable, given my own experience as a<br />

producer inside two TV networks. They<br />

speak to the amount of micro-management that<br />

takes place within news divisions at a time of<br />

national crisis. The site describes these documents<br />

this way:<br />

“Recently, a mid-level executive of one of the<br />

three major American television networks sent on<br />

over 1,500 pages of memos from the corporate<br />

offices of his network in New York to the head of<br />

their television news division.<br />

“These memos contain a multitude of instructions<br />

concerning the presentation of national and<br />

international news for the network’s viewers. It<br />

would be impossible to show all of these revealing<br />

documents but selections are certainly possible.<br />

What is not possible, obviously, is to reveal either<br />

the name of the conscience-stricken media executive<br />

nor the company that employs him.”<br />

Excerpts:<br />

“February 10. It is not permitted at this point to<br />

use or refer to any film clips, stills or articles emanating<br />

from any French source whatsoever.<br />

“February 26. It is expected that coverage of the<br />

forthcoming Iraqi campaign will be identical with<br />

the coverage used during Desert Storm. Shots of<br />

262<br />

GIs must show a mixed racial combination. Any<br />

interviews must reflect the youthful and idealistic,<br />

not the cynical point of view. The liberation of<br />

happy, enthusiastic Iraqis can be best shown by<br />

filming crowds of cheering citizens waving American<br />

flags. Also indicated would be pictures of photogenic<br />

GIs fraternizing with Iraqi children and<br />

handing them food or other non-controversial presents.<br />

Of course, pictures of dead U.S. military personnel<br />

are not to be shown and pictures of dead<br />

Iraqi soldiers should not show examples of violent<br />

death. Also indicated would be brief interviews<br />

with English-speaking Iraqi citizens praising American<br />

liberation efforts. All such interviews must be<br />

vetted by either the White House or Pentagon<br />

before public airing.<br />

“March 26. U.S. alliances with the Turkish/Iraqi<br />

Kurdish tribes should be played down. This is considered<br />

a very sensitive issue with the Turks and<br />

American arming and support of the Kurds could<br />

create a severe backlash in Ankara. Kurds should<br />

be depicted as ‘Iraqi Freedom Fighters” and not<br />

identified as Kurds.<br />

“March 2. Further references to the religious<br />

views of the President are to be deleted.<br />

“March 15. Photo opportunities of the President<br />

and members of his cabinet, especially Secretary<br />

Rumsfeld, with enthusiastic GIs.<br />

“March 25. No mention of either Wolfowitz or<br />

Pearle should be made at the present time.

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