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EMBEDDED: WEAPONS OF MASS DECEPTION<br />
THE NETWORKS AND<br />
NEWS MANAGEMENT<br />
he Takingsides.blogspot.com site published<br />
some internal memos in and documents<br />
in April 2003 that strike me as<br />
believable, given my own experience as a<br />
producer inside two TV networks. They<br />
speak to the amount of micro-management that<br />
takes place within news divisions at a time of<br />
national crisis. The site describes these documents<br />
this way:<br />
“Recently, a mid-level executive of one of the<br />
three major American television networks sent on<br />
over 1,500 pages of memos from the corporate<br />
offices of his network in New York to the head of<br />
their television news division.<br />
“These memos contain a multitude of instructions<br />
concerning the presentation of national and<br />
international news for the network’s viewers. It<br />
would be impossible to show all of these revealing<br />
documents but selections are certainly possible.<br />
What is not possible, obviously, is to reveal either<br />
the name of the conscience-stricken media executive<br />
nor the company that employs him.”<br />
Excerpts:<br />
“February 10. It is not permitted at this point to<br />
use or refer to any film clips, stills or articles emanating<br />
from any French source whatsoever.<br />
“February 26. It is expected that coverage of the<br />
forthcoming Iraqi campaign will be identical with<br />
the coverage used during Desert Storm. Shots of<br />
262<br />
GIs must show a mixed racial combination. Any<br />
interviews must reflect the youthful and idealistic,<br />
not the cynical point of view. The liberation of<br />
happy, enthusiastic Iraqis can be best shown by<br />
filming crowds of cheering citizens waving American<br />
flags. Also indicated would be pictures of photogenic<br />
GIs fraternizing with Iraqi children and<br />
handing them food or other non-controversial presents.<br />
Of course, pictures of dead U.S. military personnel<br />
are not to be shown and pictures of dead<br />
Iraqi soldiers should not show examples of violent<br />
death. Also indicated would be brief interviews<br />
with English-speaking Iraqi citizens praising American<br />
liberation efforts. All such interviews must be<br />
vetted by either the White House or Pentagon<br />
before public airing.<br />
“March 26. U.S. alliances with the Turkish/Iraqi<br />
Kurdish tribes should be played down. This is considered<br />
a very sensitive issue with the Turks and<br />
American arming and support of the Kurds could<br />
create a severe backlash in Ankara. Kurds should<br />
be depicted as ‘Iraqi Freedom Fighters” and not<br />
identified as Kurds.<br />
“March 2. Further references to the religious<br />
views of the President are to be deleted.<br />
“March 15. Photo opportunities of the President<br />
and members of his cabinet, especially Secretary<br />
Rumsfeld, with enthusiastic GIs.<br />
“March 25. No mention of either Wolfowitz or<br />
Pearle should be made at the present time.