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EMBEDDED: WEAPONS OF MASS DECEPTION tor, Rupert Murdoch. “His Fox News won the cable-ratings conflict. His New York Post was top of the pops. His Weekly Standard is now the neo-conservative organ of Bushy choice. He finally took DirectTV as the Marines took Baghdad. A forthcoming Federal Communications Commission review looks certain to let him own more papers and TV stations. He’s on a roll; a big, big winner. “It seems almost churlish to spoil the fun, to point out that circulation wars have little in common with shooting wars (except self-deception and mendacity). But let’s examine the March ABC wisdom with a leery eye. The Telegraph was down 7.56 per cent, year on year: selling 926,500 a day, including 27,137 sales in foreign parts, 15,775 bulk copies, 307,596 pre-paid subscriptions, and 40,666 one-off cheapies. The Times was down 6.91 per cent, year on year, including 30,167 foreign copies, 32,892 bulks, 101,986 subscriptions and 14,673 cheapies. “Neither title, in short, has anything much to crow about.” Pilger: Corruption in journalism ALSO from London, John Pilger skewers his colleagues for the role they played. “Something deeply corrupt is consuming journalism. A war so one-sided it was hardly a war was reported like a Formula One race, as the teams sped to the checkered flag in Baghdad. “I read in the Observer last Sunday that ‘Iraq was worth $20m to Reuters.’ This was the profit the company would make from the war. Reuters was described on the business pages as ‘a model company, its illustrious brand and reputation second to none. As a newsgathering organiza- 226 tion, it is lauded for its accuracy and objectivity.’ The Observer article lamented that the ‘world’s hotspots’ generated only about 7 per cent of the model company’s $3.6 billion revenue last year. The other 93 per cent comes from ‘more than 400,000 computer terminals in financial institutions around the world,‘ churning out ‘financial information’ for a voracious, profiteering ‘market’ that has nothing to do with true journalism: indeed, it is the antithesis of true journalism, because it has nothing to do with true humanity. “There is something deeply corrupt consuming this craft of mine. It is not a recent phenomenon; look back on the ‘coverage’ of the First World War by journalists who were subsequently knighted for their services to the concealment of the truth of that great slaughter.” The art of propaganda HERE is a must read. It speaks to how media strategists shape public perception through a skillful use of “message development.” This particular document was prepared for pro-Israel activists by Frank Luntz’s research companies, an agency that worked for the Bush presidential campaign, and most recently for MSNBC. As you evaluate it for yourself, think about the similar media plans that were used by the Administration to sell the war to the media and the public. The Arab Anti-Discrimination Commission (ADC) sent me a copy, calling it a “vital propaganda strategy document for the period following the war in Iraq. The document, entitled “Wexner Analysis: Israeli Communications Priorities 2003,” was prepared for the Wexner Foundation, which operates leadership training pro-
grams such as the “Birthright Israel” project, which offers free trips for young Jewish Americans to Israel. Here is a taste of the “analysis” and recommendations: 1. “SADDAM HUSSEIN are the two words that tie Israel to America and are most likely to deliver support in Congress. The day we allow Saddam to take his eventual place in the trash heap of history is the day we lose our strongest weapon in the linguistic defense of Israel. 2. “IRAQ COLORS ALL. Saddam is your best defense, even if he is dead. For a year, a SOLID YEAR, you should be invoking the name of Saddam Hussein and how Israel was always behind American efforts to rid the world of this ruthless SO, THIS IS VICTORY 227 dictator and liberate their people.” “3). It DOES NOT HELP when you compliment President Bush. When you want to identify with and align yourself with America, just say it. Don’t use George Bush as a synonym for the United States. “4) SECURITY sells. The settlements are our Achilles heel, and the best response (which is still quite weak) is the need for security that this buffer creates. “5) A LITTLE HUMILITY GOES A LONG WAY. You need to talk continually about your understanding of ‘the plight of the Palestinians’ and a commitment to helping them. “6) OF COURSE RHETORICAL QUESTIONS WORK, don’t they?” ●
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EMBEDDED . WEAPONS OF MASS HOW THE
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EMBEDDED
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EMBEDDED: WEAPONS OF MASS DISTRACTI
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DEDICATION To all who fought and th
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PROLOGUE TO A POST LOG IT is safe t
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or was persuaded by its storyline.
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BLOGGING THE WAR AWAY ew of us esca
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aging the perceptions” of those w
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The embedded journalist THIS book f
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as if it was the property of, and i
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Middle Eastern studies and internat
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world. Clearly some of it brought b
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“Can there be a democracy when th
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TRAINING MEDIA FOR WAR By KATHLEEN
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unprecedented access to the war in
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depicted people hit by weapons. Med
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The data confirming that we were il
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what really transpired in the brief
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What is the connection between the
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emain in Afghanistan, and they may
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studs? Were readers and viewers wel
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competitors, like CNN and MSNBC, to
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NEW YORK / FEBRUARY 24, 2003 IRAQI
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WAR CALLS AND THE NEWS BIZ RUSHES T
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seem to want to be in the media mor
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more can be made of.” Underscore
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dent would only go to Strasbourg to
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The media is the illusion I LOVE th
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to the problems facing journalists
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major organs, and clostridium perfr
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nalism.” The problem is that abse
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Redstone [chairman, CEO, Viacom] ha
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And what about Arab news outlets wi
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“[A] NEW and subtler instrument m
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NEW YORK,MARCH 17,2003 WASHINGTON D
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(who, overseas readers should be aw
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PBS to the Rescue SURELY there were
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can we do here? 1) Rumsfeld has alr
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Phillip Rochot, a respected reporte
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attlefield. So having journalists h
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NEW YORK,MARCH 19,2003 RIGHT WING L
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CNN later quietly settled with them
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War dances or not, there clearly is
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sources, military types, other CC n
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which missed the signals for 9/11.
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oadcast industry are now seeking, i
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most of the rest of the world out o
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the time? According to Samantha Pow
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By GREG MITCHELL THE war is only a
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NEW YORK, MARCH 25, 2003 IS THE INV
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demoralized by the enemy’s fierce
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eral Wesley Clark, former supreme a
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www.iraqbodycount.net/bodycount.htm
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500 embedded reporters, who natural
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Put this warning on your TV set FIN
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interest up close and personal stor
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Reporting or distorting? HOW do we
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lessly by a stable of resident ‘e
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ians, torn to pieces before they co
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emphasized that bombing a televisio
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cated surveillance equipment and is
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Myers yesterday blasted critics of
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interviews that Secretary of Defens
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information is probably more freely
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BATTLEFIELD BLUES WAR AS ONE BIG JO
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NEW YORK, MARCH 25, 2003 INVADERS F
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clients. “Air the National Anthem
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“The right-wing media and politic
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eporter as they come. They used a r
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Their Master’s Voice YEARS ago, R
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alongside the reporters in Iraq,”
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What are we seeing? Last night Aaro
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cell door was closed and the click
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SURROUNDING BAGHDAD WORDS OF THE WI
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NEW YORK, APRIL 3, 2003 DEATH TOLL
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APRIL 4: WHAT WOULD DR. KING SAY AB
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ance, bad weather and vulnerable su
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It’s an invasion, not a war. It
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Arnett back on the air PETER ARNETT
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Page 189: used on television). J - Jihad, Jih
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Page 197 and 198: could see bullets flying and then w
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Page 203 and 204: Off the charts IN FACT, there was a
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Page 207 and 208: assess each market whenever a compa
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Page 213 and 214: Off with their heads JOURNALISTS wh
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Page 235 and 236: NEW YORK, MAY 30, 2003 AFTER THE WA
Page 237 and 238: As Linda McQuaig wrote in the Toron
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Page 243 and 244: A CALL FOR MEDIA ACTIVISM Now’s t
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of the war,” citing Nielsen Media
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NEW YORK, OCTOBER 10, 2003 COVERING
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view of events there that put our B
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BBC and the leading lights of the A
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had taken off. This time, there wer
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of the Media was too soft on Presid
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they play to engineering consent, a
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LAST WORDS
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CREDITS
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EMBEDDED: WEAPONS OF MASS DECEPTION
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