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UPDATED - ColdType

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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

To most of the world, this PR maneuver backfired,<br />

as PR columnist Mark Borkowski noted in<br />

the Guardian on August 1st, “Since this is war,<br />

this is PR and the Uday and Qusay photograph<br />

incident, planned as a surgical media strike, has<br />

turned mucky (both in media and military terms)<br />

because no one had the sense to think through<br />

the PR implications properly. It’s been a total PR<br />

disaster.”<br />

Meanwhile a non-stop manhunt for Saddam<br />

began to feel like the earlier tracking of Osama<br />

bin Laden. Like the elusive caliph of Al Qaeda,<br />

the on-the-run Iraqi leader began releasing messages<br />

to rally his supporters and taunt his pursuers.<br />

In the Arab world, SH, was, like OBL,<br />

becoming an icon of resistance. News anchors<br />

followed the “action” closely with video of soldiers<br />

breaking into Iraqi homes in hot pursuit.<br />

They began reassuring viewers that it was only a<br />

matter of hours, and then of days.<br />

It all began to take on a soap opera-ish quality.<br />

Sometimes it felt like reality TV shows such as<br />

COPS with endless chase sequences. But bear in<br />

mind, in the TV industry at least, much of the<br />

reality programming is fabricated. Years ago a<br />

TV syndicator rejected a TV series I was co-producing<br />

on real world human rights issues<br />

because “we only do reality TV.”<br />

By the time you read this, Saddam have left the<br />

material realm and entered into the mythic pantheon<br />

of martyrs. Long time anti-war activist<br />

Tom Hayden saw the end coming in time for the<br />

next commercial break, writing, “To judge from<br />

the excited build-up, Saddam Hussein will be<br />

killed very soon. Once his location is identified,<br />

the spectacle of his death can soon be orchestrated.<br />

To have the greatest impact, perhaps it<br />

will be televised in all time zones on a weekday,<br />

252<br />

avoiding the competition of weekend sports.<br />

There must be burnt offerings and a triumphal<br />

revelation of the corpse. For an insecure America,<br />

this killing will be a “ritual of blood,” a “compact<br />

of fellowship” – terms used by West Indian<br />

sociologist Orlando Patterson in the context of<br />

ritual lynchings in the Old South.”<br />

A BAD MEMORY,<br />

NOT A RIGHTEOUS MISSION<br />

AS the dog days of August grew nearer, the Iraq<br />

war was on its way to becoming thought of as a<br />

bad memory, not a righteous mission. What<br />

media focus there was shifted to battlegrounds<br />

closer to home, to the lies and distortions in the<br />

alarmist claims that were used to stoke the war.<br />

In Britain, Tony Blair was holding off mounting<br />

skepticism in a scandal that included the dramatic<br />

death of a high level weapons expert who<br />

had been fingered as the source of BBC reports<br />

that the government had “sexed up” its dossier<br />

warning that the Iraqis could hurl Weapons of<br />

Mass Destruction at its enemies within 45 minutes.<br />

Not only was the claim later debunked as preposterous<br />

but also the weapons themselves had<br />

not been found. Soon the government was shifting<br />

attention away from its actions to challenging<br />

the BBC. A government deception had triggered<br />

a media controversy.<br />

In the U.S., it was 16 words in a presidential<br />

speech attributed to British intelligence claiming<br />

that the African country of Niger had sent uranium<br />

to Iraq for its nuclear weapons program.<br />

Even though the claim had been thoroughly<br />

investigated and found to be based on forgeries<br />

prior to the President citing this “evidence” in a

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