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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

This will take a campaign and real organizing<br />

including protests, critiquing on a daily basis, letter<br />

writing, petitions, selective pressure on<br />

advertisers, law suits, and a counter media propaganda<br />

campaign to delegitimize phony news.<br />

It will require insider lobbying, educational<br />

forums, mobilizations of well-known journalists<br />

and activism within the profession.<br />

We need to create some positive goals and<br />

fight for our values and visions, not simply<br />

against theirs. I think we should develop a Media<br />

and Democracy Act, an omnibus bill that could<br />

be a way of showing how all of these issues are<br />

connected. This is not unlike the Contract for<br />

America in that it will create one easy to market<br />

and explain package of proposals that can forge<br />

a coalition with many stakeholders and constituencies.<br />

We are far stronger together than<br />

pushing separately. We have to simplify and project<br />

a united message.<br />

At the same time, we need to support alternative<br />

independent media and promote it to our<br />

organizations and e-lists. It is not enough to get<br />

an occasional progressive sound-bite on the air.<br />

We need to find a way to work together in a sustained<br />

effort, perhaps even create a united media<br />

242<br />

appeal to try to create a serious fund for this<br />

type of long term multi-track media work. It will<br />

take a big push. It can be done.<br />

We at Globalvision launched Mediachannel.org<br />

as global network for media change. We started<br />

with 20 groups. We now have well over a thousand.<br />

We also started the Globalvision News Network<br />

(GVnews.net) to offer syndicated coverage<br />

from 350 news partners to offer a different kind<br />

of news from around the world. We want antiwar<br />

activists to know about these offerings. We<br />

want to help syndicate and distribute media content.<br />

We have worked with and would like to do<br />

more with World Link TV, Free Speech TV, and<br />

Indy media projects to cross-promote and cross<br />

market.<br />

As a media person with a 30-year track record<br />

(CNN, ABC, WBCN etc), I know that media companies<br />

are responsive to pressure when it is sustained,<br />

sophisticated and well executed. If we<br />

don’t like the news, then we have to do something<br />

about it – with a well thought out strategy<br />

to press the press and move the media. Let’s discuss<br />

it – and do it.<br />

Your ideas are welcome . . . share them with<br />

me by writing: dissector@mediachannel.org. ●

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