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EMBEDDED: WEAPONS OF MASS DECEPTION<br />
This will take a campaign and real organizing<br />
including protests, critiquing on a daily basis, letter<br />
writing, petitions, selective pressure on<br />
advertisers, law suits, and a counter media propaganda<br />
campaign to delegitimize phony news.<br />
It will require insider lobbying, educational<br />
forums, mobilizations of well-known journalists<br />
and activism within the profession.<br />
We need to create some positive goals and<br />
fight for our values and visions, not simply<br />
against theirs. I think we should develop a Media<br />
and Democracy Act, an omnibus bill that could<br />
be a way of showing how all of these issues are<br />
connected. This is not unlike the Contract for<br />
America in that it will create one easy to market<br />
and explain package of proposals that can forge<br />
a coalition with many stakeholders and constituencies.<br />
We are far stronger together than<br />
pushing separately. We have to simplify and project<br />
a united message.<br />
At the same time, we need to support alternative<br />
independent media and promote it to our<br />
organizations and e-lists. It is not enough to get<br />
an occasional progressive sound-bite on the air.<br />
We need to find a way to work together in a sustained<br />
effort, perhaps even create a united media<br />
242<br />
appeal to try to create a serious fund for this<br />
type of long term multi-track media work. It will<br />
take a big push. It can be done.<br />
We at Globalvision launched Mediachannel.org<br />
as global network for media change. We started<br />
with 20 groups. We now have well over a thousand.<br />
We also started the Globalvision News Network<br />
(GVnews.net) to offer syndicated coverage<br />
from 350 news partners to offer a different kind<br />
of news from around the world. We want antiwar<br />
activists to know about these offerings. We<br />
want to help syndicate and distribute media content.<br />
We have worked with and would like to do<br />
more with World Link TV, Free Speech TV, and<br />
Indy media projects to cross-promote and cross<br />
market.<br />
As a media person with a 30-year track record<br />
(CNN, ABC, WBCN etc), I know that media companies<br />
are responsive to pressure when it is sustained,<br />
sophisticated and well executed. If we<br />
don’t like the news, then we have to do something<br />
about it – with a well thought out strategy<br />
to press the press and move the media. Let’s discuss<br />
it – and do it.<br />
Your ideas are welcome . . . share them with<br />
me by writing: dissector@mediachannel.org. ●