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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

“On the left, antiwar activists argued that the<br />

consolidation of media ownership by corporate<br />

giants has led to a ‘foxification’ of American<br />

news shows.”<br />

At least the media role in all of this is finally<br />

being scrutinized even as Times reporters follow<br />

their ‘on the one hand, on the other‚’ middle of<br />

the road coverage pattern, which appears neutral,<br />

but rarely is.<br />

Media watching – glossary update<br />

IT is not just the images, or the lack of them, that<br />

define the coverage. It is also the language. May<br />

we praise The Guardian as well for updating our<br />

growing glossary of deadening war terminology<br />

such as: “Speed bump – Anything that slows down<br />

the progress of war – including skirmishes. The<br />

resistance at Basra and the protracted resistance<br />

at Umm Qasr were nasty speed bumps.<br />

“Effects-based warfare – A nuanced approach<br />

to war, combining strategic firepower (‘graduated<br />

destruction’) and psychological operations<br />

(or “psyops”) – such as leaflet dropping and<br />

140<br />

interfering with TV or radio broadcasts. Some<br />

Iraqi commanders have even made ‘capitulation<br />

agreements’ already. The effects-based approach<br />

is backed up by the provision of humanitarian<br />

aid to create a ‘benign campaign.’<br />

“Digital battlefield – The U.S. Army’s 4th division<br />

is equipped with command and control systems<br />

that allow tank movements to be monitored<br />

on computers, seen as a first step towards a ‘digital<br />

battlefield’ that involves ‘total situational<br />

awareness,’ i.e., everyone can tell where everyone<br />

else is. The idea is to dispel the ‘fog of war’<br />

that leads to deaths from ‘friendly fire.’<br />

“Hammer time – A U.S. admiral was shown<br />

invoking the spirit of 90s Christian rapper MC<br />

Hammer – albums include ‘Let’s Get It Started’<br />

and ‘Please Hammer, Don’t Hurt ‘Em’ – when he<br />

declared to his fist-pumping troops that ‘hammer<br />

time was upon us.”<br />

Dissector addendum: Before Gulf War 1, the real<br />

Hammer participated in the remake of the song<br />

“Give Peace A Chance.” The song was suppressed,<br />

and Hammer’s career was later hammered. Now<br />

he’s singing in support of the troops. ●

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