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EMBEDDED: WEAPONS OF MASS DECEPTION<br />
“On the left, antiwar activists argued that the<br />
consolidation of media ownership by corporate<br />
giants has led to a ‘foxification’ of American<br />
news shows.”<br />
At least the media role in all of this is finally<br />
being scrutinized even as Times reporters follow<br />
their ‘on the one hand, on the other‚’ middle of<br />
the road coverage pattern, which appears neutral,<br />
but rarely is.<br />
Media watching – glossary update<br />
IT is not just the images, or the lack of them, that<br />
define the coverage. It is also the language. May<br />
we praise The Guardian as well for updating our<br />
growing glossary of deadening war terminology<br />
such as: “Speed bump – Anything that slows down<br />
the progress of war – including skirmishes. The<br />
resistance at Basra and the protracted resistance<br />
at Umm Qasr were nasty speed bumps.<br />
“Effects-based warfare – A nuanced approach<br />
to war, combining strategic firepower (‘graduated<br />
destruction’) and psychological operations<br />
(or “psyops”) – such as leaflet dropping and<br />
140<br />
interfering with TV or radio broadcasts. Some<br />
Iraqi commanders have even made ‘capitulation<br />
agreements’ already. The effects-based approach<br />
is backed up by the provision of humanitarian<br />
aid to create a ‘benign campaign.’<br />
“Digital battlefield – The U.S. Army’s 4th division<br />
is equipped with command and control systems<br />
that allow tank movements to be monitored<br />
on computers, seen as a first step towards a ‘digital<br />
battlefield’ that involves ‘total situational<br />
awareness,’ i.e., everyone can tell where everyone<br />
else is. The idea is to dispel the ‘fog of war’<br />
that leads to deaths from ‘friendly fire.’<br />
“Hammer time – A U.S. admiral was shown<br />
invoking the spirit of 90s Christian rapper MC<br />
Hammer – albums include ‘Let’s Get It Started’<br />
and ‘Please Hammer, Don’t Hurt ‘Em’ – when he<br />
declared to his fist-pumping troops that ‘hammer<br />
time was upon us.”<br />
Dissector addendum: Before Gulf War 1, the real<br />
Hammer participated in the remake of the song<br />
“Give Peace A Chance.” The song was suppressed,<br />
and Hammer’s career was later hammered. Now<br />
he’s singing in support of the troops. ●