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EMBEDDED: WEAPONS OF MASS DECEPTION<br />

tough house-to-house fighting and a long war.<br />

At first, the Americans were chararacterized<br />

as e hated by the Iraqi people. Then they were<br />

projected as liberators. Conjectures as to the<br />

extent of casualties did not coincide with numbers.<br />

The question is whether the ambition to be<br />

first justifies everything. The first lesson a journalism<br />

trainee learns is that unconfirmed news<br />

is not news. It is unlikely that any audience<br />

would really chose quick and unchecked information<br />

over thoroughly researched news if they<br />

had the choice,<br />

RTL not only relied on its military correspondent<br />

Ulrich Klose, but also on its reporter Antonia<br />

Rados in the Iraqi capital. As cited earlier,<br />

ARD and RTL correspondents in Baghdad put<br />

the main emphasis on the suffering of civilians,<br />

rather than on warfare, whenever Iraqi protagonists<br />

were in the picture. The newscast RTL<br />

Aktuell even devoted a slight majority of coverage<br />

to this topic. German television reporting on<br />

victims clearly focused on the Iraqi side. Since<br />

Rados and Tilgner will receive a journalism<br />

award for this type of coverage, it must mean<br />

that it is considered to be proper and even politically<br />

correct<br />

German journalists had ventured into the coverage<br />

of the war with real concerns. They felt<br />

they did not want to be taken for a ride by the<br />

Americans (again). This they did manage. But<br />

there was also a sense of self satisfaction among<br />

German TV executives that appeared out of<br />

place.<br />

The question arises, did the news coverage<br />

went to another extreme: After assuming a position<br />

of sharp criticism of the American military<br />

actions, which was abandoned only with the<br />

increasing success of the operation, and after fix-<br />

276<br />

ating on the Iraqis as suffering victims, they created<br />

a representation of the war for the German<br />

television-viewing public which was neatly in<br />

line with the position of the German government.<br />

Critical questions, concerning, e.g., the<br />

extent to which the unrelenting German position<br />

contributed to the escalation of the conflict, were<br />

thus widely kept from public scrutiny.<br />

An alternative approach?<br />

MOST worrisome, across the board, was the<br />

overt reliance on coverage of military actions,<br />

compared to which political discussion took a<br />

back seat. This was true both in Europe and in<br />

the U.S. Journalists appeared as reluctant to<br />

allow for arguments of the other side as their<br />

respective governments, leaving us to wonder<br />

whether the goal of journalistic objectivity was<br />

missing or misappropriated in the name of infotainment,<br />

while political and moral arguments<br />

were presented in an almost indistinguishable<br />

fashion.<br />

News programs in the U.S. and abroad were<br />

drawing a very sharp line between talk and<br />

action. But, what about all the repetition. Anyone<br />

who subjected themselves to a few evenings of<br />

war coverage on TV will to attest to the level of<br />

redundancy which rose steadily with each hour<br />

of viewing. Action, we learned, can be cheap, too,<br />

especially when it is dotted with flags and interspersed<br />

with dramatic musical interludes aimed<br />

at consolidating the national spirit.<br />

To escape the patriotic sheen, viewers had to<br />

turn to other media outlets, foremost the BBC.<br />

An April 28 article in Business week described<br />

how “‘the Beeb’ is gaining viewers from around<br />

the globe with its sober, authoritative coverage

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