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EMBEDDED: WEAPONS OF MASS DECEPTION<br />
tough house-to-house fighting and a long war.<br />
At first, the Americans were chararacterized<br />
as e hated by the Iraqi people. Then they were<br />
projected as liberators. Conjectures as to the<br />
extent of casualties did not coincide with numbers.<br />
The question is whether the ambition to be<br />
first justifies everything. The first lesson a journalism<br />
trainee learns is that unconfirmed news<br />
is not news. It is unlikely that any audience<br />
would really chose quick and unchecked information<br />
over thoroughly researched news if they<br />
had the choice,<br />
RTL not only relied on its military correspondent<br />
Ulrich Klose, but also on its reporter Antonia<br />
Rados in the Iraqi capital. As cited earlier,<br />
ARD and RTL correspondents in Baghdad put<br />
the main emphasis on the suffering of civilians,<br />
rather than on warfare, whenever Iraqi protagonists<br />
were in the picture. The newscast RTL<br />
Aktuell even devoted a slight majority of coverage<br />
to this topic. German television reporting on<br />
victims clearly focused on the Iraqi side. Since<br />
Rados and Tilgner will receive a journalism<br />
award for this type of coverage, it must mean<br />
that it is considered to be proper and even politically<br />
correct<br />
German journalists had ventured into the coverage<br />
of the war with real concerns. They felt<br />
they did not want to be taken for a ride by the<br />
Americans (again). This they did manage. But<br />
there was also a sense of self satisfaction among<br />
German TV executives that appeared out of<br />
place.<br />
The question arises, did the news coverage<br />
went to another extreme: After assuming a position<br />
of sharp criticism of the American military<br />
actions, which was abandoned only with the<br />
increasing success of the operation, and after fix-<br />
276<br />
ating on the Iraqis as suffering victims, they created<br />
a representation of the war for the German<br />
television-viewing public which was neatly in<br />
line with the position of the German government.<br />
Critical questions, concerning, e.g., the<br />
extent to which the unrelenting German position<br />
contributed to the escalation of the conflict, were<br />
thus widely kept from public scrutiny.<br />
An alternative approach?<br />
MOST worrisome, across the board, was the<br />
overt reliance on coverage of military actions,<br />
compared to which political discussion took a<br />
back seat. This was true both in Europe and in<br />
the U.S. Journalists appeared as reluctant to<br />
allow for arguments of the other side as their<br />
respective governments, leaving us to wonder<br />
whether the goal of journalistic objectivity was<br />
missing or misappropriated in the name of infotainment,<br />
while political and moral arguments<br />
were presented in an almost indistinguishable<br />
fashion.<br />
News programs in the U.S. and abroad were<br />
drawing a very sharp line between talk and<br />
action. But, what about all the repetition. Anyone<br />
who subjected themselves to a few evenings of<br />
war coverage on TV will to attest to the level of<br />
redundancy which rose steadily with each hour<br />
of viewing. Action, we learned, can be cheap, too,<br />
especially when it is dotted with flags and interspersed<br />
with dramatic musical interludes aimed<br />
at consolidating the national spirit.<br />
To escape the patriotic sheen, viewers had to<br />
turn to other media outlets, foremost the BBC.<br />
An April 28 article in Business week described<br />
how “‘the Beeb’ is gaining viewers from around<br />
the globe with its sober, authoritative coverage