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EMBEDDED: WEAPONS OF MASS DECEPTION Northern Student Movement, and worked as a community organizer in a Saul Alinsky-style War on Poverty program. Then, moving from the streets to the suites, Schechter served as an assistant to the Mayor of Detroit in 1966 on a Ford Foundation grant. Schechter joined the start-up staff at CNN as a producer based in Atlanta. He then moved to ABC as a producer for 20/20, where during his eight years he won two National News Emmys. Schechter has reported from 49 countries and COLDTYPE.NET oldType (http://coldtype.net) is a Canadian web site devoted to Writing Worth Reading From Around The World. The site contains books, magazines, newspapers, essays and photo-essays, all produced in pdf format for downloading. Everything on the site is free. Contributors include international correspondents such as top British commentators Robert Fisk, John Pilger and George Monbiot, U.S. media critics Norman Solomon, Michael I. Niman and Danny Schechter, Antonia Zerbisias from Canada, and noted South African writers Denis Beckett and Rian Malan. <strong>ColdType</strong> is edited by Tony Sutton as an adjunct to running the international newspaper design consultancy, News Design Associates Inc. (http://newsdesign.net), which provides services to clients in Europe, Africa, North America and 300 lectured at many schools and universities. He was an adjunct professor at the Graduate School of Journalism at Columbia University. Schechter’s writing has appeared in leading newspapers and magazines including the The Nation, Newsday, Boston Globe, Columbia Journalism Review, Media Studies Journal, Detroit Free Press, Village Voice, Tikkun, Z, and many others. ● Danny Schechter can be reached at dissector@Mediachannel.org Australasia from its base in rural Ontario, Canada. Before becoming a consultant, Sutton – an award-winning editor and designer – worked for daily and Sunday newspapers in his native Britain, and was executive editor of Drum magazine in South Africa (where he was also a consultant to the apartheid-era alternative press). He moved to North America in 1990 to become design director of Toronto’s Globe and Mail, later joining Thomson Newspapers as head of design for its North American operation before becoming a newspaper consultant. Sutton also spent five years as editor of Design magazine, the quarterly publication of the U.S.based international Society for News Design. He is the author of Creative Newspaper Design and Creative Magazine Design. ● Tony Sutton may be contacted at editor@coldtype.net
EMBEDDED: WEAPONS OF MASS DECEPTION By DANNY SCHECHTER News Dissector and Editor Mediachannel.org There were two wars going on in Iraq - one fought with armies of soldiers, bombs and fearsome military force. The other was fought alongside it with cameras, satellites, armies of journalists and propaganda techniques. One war was rationalized as an effort to find and disarm WMDs - Weapons of Mass Destruction; the other was carried out by even more powerful WMD’s, Weapons of Mass Deception. Veteran journalist and media watcher Danny Schechter, a former ABC and CNN producer monitored and and now analyzes the cheerleading for a war in which reporting was sanitized, staged and suppressed. The author of Media Wars: News at a Time of Terror, The More You Watch The Less You Know and News Dissector, brings an insider’s knowledge based on 30 years in journalism with an outsiders perspective to critiquing media coverage. Throughout the war he was “self-embedded” at Mediachannel.org, the world’s largest on-line media issues network. “In this compelling inquiry, Danny Schechter vividly captures two wars: the one observed by embedded journalists and some who chose not to follow that path, and the “carefully planned, tightly controlled and brilliantly executed media war that was fought alongside it,” a war that was scarcely covered or explained, he rightly reminds us. That crucial failure is addressed with great skill and insight in this careful and comprehensive study, which teaches lessons we ignore at our peril.” – Noam Chomsky. “Once again, Danny Schechter, has the goods on the Powers The Be. This time, he’s caught America’s press puppies in delecto, “embed” with the Pentagon. Schechter tells the tawdry tale of the affair between officialdom and the news boys — who, instead of covering the war, covered it up. How was it that in the reporting on the ‘liberation’ of the people of Iraq, we saw the liberatees only from the gunhole of a moving Abrams tank? Schechter explains this later, lubricious twist, in the creation of the frightening new Military-Entertainment Complex.” – Greg Palast, BBC reporter and author, “The Best Democracy Money Can Buy.” <strong>ColdType</strong>.net In Association with MediaChannel.org
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EMBEDDED . WEAPONS OF MASS HOW THE
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EMBEDDED
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EMBEDDED: WEAPONS OF MASS DISTRACTI
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DEDICATION To all who fought and th
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PROLOGUE TO A POST LOG IT is safe t
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or was persuaded by its storyline.
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BLOGGING THE WAR AWAY ew of us esca
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aging the perceptions” of those w
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The embedded journalist THIS book f
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as if it was the property of, and i
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Middle Eastern studies and internat
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world. Clearly some of it brought b
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“Can there be a democracy when th
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TRAINING MEDIA FOR WAR By KATHLEEN
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unprecedented access to the war in
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depicted people hit by weapons. Med
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The data confirming that we were il
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what really transpired in the brief
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What is the connection between the
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emain in Afghanistan, and they may
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studs? Were readers and viewers wel
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competitors, like CNN and MSNBC, to
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NEW YORK / FEBRUARY 24, 2003 IRAQI
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WAR CALLS AND THE NEWS BIZ RUSHES T
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seem to want to be in the media mor
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more can be made of.” Underscore
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dent would only go to Strasbourg to
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The media is the illusion I LOVE th
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to the problems facing journalists
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major organs, and clostridium perfr
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nalism.” The problem is that abse
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Redstone [chairman, CEO, Viacom] ha
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And what about Arab news outlets wi
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“[A] NEW and subtler instrument m
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NEW YORK,MARCH 17,2003 WASHINGTON D
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(who, overseas readers should be aw
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PBS to the Rescue SURELY there were
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can we do here? 1) Rumsfeld has alr
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Phillip Rochot, a respected reporte
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attlefield. So having journalists h
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NEW YORK,MARCH 19,2003 RIGHT WING L
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CNN later quietly settled with them
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War dances or not, there clearly is
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sources, military types, other CC n
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which missed the signals for 9/11.
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oadcast industry are now seeking, i
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most of the rest of the world out o
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the time? According to Samantha Pow
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By GREG MITCHELL THE war is only a
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NEW YORK, MARCH 25, 2003 IS THE INV
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demoralized by the enemy’s fierce
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eral Wesley Clark, former supreme a
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www.iraqbodycount.net/bodycount.htm
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500 embedded reporters, who natural
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Put this warning on your TV set FIN
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interest up close and personal stor
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Reporting or distorting? HOW do we
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lessly by a stable of resident ‘e
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ians, torn to pieces before they co
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emphasized that bombing a televisio
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cated surveillance equipment and is
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Myers yesterday blasted critics of
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interviews that Secretary of Defens
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information is probably more freely
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BATTLEFIELD BLUES WAR AS ONE BIG JO
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NEW YORK, MARCH 25, 2003 INVADERS F
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clients. “Air the National Anthem
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“The right-wing media and politic
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eporter as they come. They used a r
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Their Master’s Voice YEARS ago, R
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alongside the reporters in Iraq,”
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What are we seeing? Last night Aaro
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cell door was closed and the click
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SURROUNDING BAGHDAD WORDS OF THE WI
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NEW YORK, APRIL 3, 2003 DEATH TOLL
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APRIL 4: WHAT WOULD DR. KING SAY AB
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ance, bad weather and vulnerable su
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It’s an invasion, not a war. It
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Arnett back on the air PETER ARNETT
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eport is compromised.” “When a
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Red Cross horrified IT was in the C
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military conflict, it is getting ug
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offer a useful framework to integra
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eporters and photographers out of t
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Peter Wilson, London correspondent
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used on television). J - Jihad, Jih
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NEW YORK, APRIL 10, 2003: LOOTING E
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EMBEDDED: SO, WEAPONS THIS IS OF VI
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could see bullets flying and then w
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in an attempt to kill Saddam Hussei
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could this all be part of the plan?
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Off the charts IN FACT, there was a
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The CIA role: Out of sight, not out
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assess each market whenever a compa
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although we never met. It was his b
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chaos, violence, unrest. And it jus
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Off with their heads JOURNALISTS wh
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esearcher David Miller of Stirling
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worked for Iraq now says WMD eviden
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tiques. Without passing judgments,
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“At least 15 paintings, gold-plat
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or downloading video games that are
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its case. If it does not, the world
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Kurds. At that time, in the Bush ye
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grams such as the “Birthright Isr
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to gullible reporters. ABC further
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NEW YORK, MAY 30, 2003 AFTER THE WA
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As Linda McQuaig wrote in the Toron
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REMEMBERING THE FALLEN SOME FACTS F
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A CALL FOR MEDIA ACTIVISM Now’s t
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weapons of mass destruction. The te
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A MILITARY VIEW EVEN experienced mi
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statesman overnight. 9/11 provided
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Page 283 and 284: NEW YORK, OCTOBER 10, 2003 COVERING
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