Presented by: Proposed Sports and Event Complex in Coeur d ...

Income
Another socioeconomic variable that will be important to the potential success of the proposed
event facility is household income. Income levels can serve as an indication of area households’
ability to support spectator events and other programming that could potentially be held at a
facility in Coeur d’Alene. The table below summarizes key household income statistics of the
proposed indoor event facility’s markets.
Income Statistics
Kootenai Spokane United
County County States
Average Household Income $56,400 $55,800 $66,700
Median Household Income $47,200 $47,000 $49,300
Per Capita Income $30,900 $27,500 $25,500
Source: J.P. Stravens/Planning Associates, Inc.
Claritas, Inc.
Kootenai County and Spokane County exhibit slightly lower household income levels as
compared to the national average in terms of average household income and median household
income. However, per capita income levels in these markets are slightly higher than the national
average. In developing pricing structures for tickets to spectator events in Coeur d’Alene, it will
be important to identify price points that are supportable given the income demographics of area
residents.
The following map illustrates the median household income by zip code in the primary and
secondary markets reviewed, identifying areas of relatively high and low income levels
throughout the region.
Avg. HH Inc.
by Zip Code
Average Household Income Map
25-Mile Radius
50-Mile Radius
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Local Market Conditions Analysis
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