Presented by: Proposed Sports and Event Complex in Coeur d ...

concession profits allocated to facility tenants or event promoters can often be a key negotiating
point when developing rental agreements suitable for both the facility and the tenant or promoter.
For purposes of this analysis, it is assumed that the facility would retain all concessions revenue,
net of cost of goods sold. The following table summarizes the estimated annual concessions
revenue that could be generated by the proposed facility.
Concessions Revenue
Base Scenario
Average Gross Net
Annual Average Annual Spending Concessions Facility's Facility
Event Type Events Attendance Attendance Per Capita Revenue Share Revenue
Concerts 6 4,500 27,000 $7.50 $202,500 40.0% $81,000
Family Shows 4 1,500 6,000 2.50 15,000 40.0% 6,000
Touring Sports 6 3,500 21,000 4.50 94,500 40.0% 37,800
North Idaho College 12 2,500 30,000 2.50 75,000 40.0% 30,000
Collegiate Sports 4 4,500 18,000 2.50 45,000 40.0% 18,000
High School Sports 10 2,500 25,000 2.50 62,500 40.0% 25,000
Amateur Sports 10 2,000 20,000 2.50 50,000 40.0% 20,000
Community 10 1,000 10,000 0.50 5,000 40.0% 2,000
Flat Floor 12 2,000 24,000 0.50 12,000 40.0% 4,800
Total - Base Scenario 74 181,000 $561,500 $224,600
High Scenario
Average Gross Net
Annual Average Annual Spending Concessions Facility's Facility
Event Type Events Attendance Attendance Per Capita Revenue Share Revenue
Concerts 8 4,500 36,000 $7.50 $270,000 40.0% $108,000
Family Shows 6 1,500 9,000 2.50 22,500 40.0% 9,000
Touring Sports 8 3,500 28,000 4.50 126,000 40.0% 50,400
North Idaho College 15 2,500 37,500 2.50 93,750 40.0% 37,500
Collegiate Sports 6 4,500 27,000 2.50 67,500 40.0% 27,000
High School Sports 12 2,500 30,000 2.50 75,000 40.0% 30,000
Amateur Sports 12 2,000 24,000 2.50 60,000 40.0% 24,000
Community 12 1,000 12,000 0.50 6,000 40.0% 2,400
Flat Floor 15 2,000 30,000 0.50 15,000 40.0% 6,000
Total - High Scenario 94 233,500 $735,750 $294,300
As shown, it is estimated that a facility in Coeur d’Alene could retain approximately $225,000 to
$294,000 per year in food and beverage revenue.
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Financial Analysis
Page 76