Presented by: Proposed Sports and Event Complex in Coeur d ...

12,000
10,000
8,000
6,000
4,000
2,000
0
Source: Pollstar
Concert Attendance at Spokane Arena
2005 2006 2007
As shown, 21 of the 35 of concerts held at Spokane Arena over the past three years have drawn
attendance below 6,000. This could indicate an opportunity for a new facility in Coeur d’Alene
to capture some events current held at Spokane Arena, assuming the new venues offers lower
rental rates and/or other event costs. It is unlikely that all of the concerts drawing fewer than
6,000 patrons at Spokane Arena would be relocated to Coeur d’Alene, as promoters may have
established relationships with Spokane Arena management and may prefer to hold their events
closer to the largest population base in the region. However, it is also possible that a facility in
Coeur d’Alene could attract new concerts that are not coming to the region due to lack of
available dates at Spokane Arena and/or the costs associated with renting the facility.
In assessing the market for concerts at a new facility in Coeur d’Alene, it is also important to
consider the impact of the Coeur d’Alene Casino in Worley. While the Casino’s Events Center’s
seating capacity is limited to approximately 1,800 seats, the facility regularly attracts second-tier
concert acts. Operators of casino entertainment venues are typically willing to provide relatively
high guarantees to concert acts. While these high guarantees may result in the concert failing to
generate a direct profit, the increase in visitation resulting from the event drives revenue in
gaming rooms and hotels. It is likely that the Coeur d’Alene casino would compete with the
proposed new facility for some of the same concert acts.
Based on conversations with concert promoters, event levels at comparable facilities and the
level of competition in the region, the following table summarizes the estimated annual concert
event and attendance levels that could be generated by a new event facility in Coeur d’Alene.
Estimated Events and Attendance - Concerts
Event Days Average Total Attendance
Base High Attendance Base High
6 - 8 4,500 27,000 - 36,000
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Market Demand Analysis
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