Presented by: Proposed Sports and Event Complex in Coeur d ...

Touring Sports Events
Indoor event facilities also often have the capability of hosting sports events such as professional
wrestling, rodeos, monster truck shows, motocross races and other such events. While events
such as wrestling and exhibitions are generally one-time performances, other events such as
rodeos and motocross events have the potential to play several consecutive performances at each
tour stop. Events such as these often find success in niche markets and therefore may not have
the same population or demographic requirements of event promoters for concerts and family
shows. If a rodeo or motorsports event finds success in a market one year they are more likely
to return the following year and potentially include additional event days.
As with concerts and family shows, the best opportunity for a new facility in Coeur d’Alene to
attract these types of events is likely by providing a more intimate, lower cost alternative to
Spokane Arena, particularly for events that are not likely to approach capacity in Spokane.
Flexible seating configurations will also be important, as many of these events, particularly
motorsports and rodeos, require relatively large floor areas. If the facility is designed in such a
way that rows of seating located closest to the event floor can be removed or retracted while still
offering at least 4,000 to 5,000 seats, the facility may have opportunities to attract various
touring sports events. The following table summarizes the estimated event and attendance levels
for these events at a new event facility in Coeur d’Alene.
Other Sporting Events
Estimated Events and Attendance - Touring Sports Events
Event Days Average Total Attendance
Base High Attendance Base High
6 - 8 3,500 21,000 - 28,000
Based on conversations with project representatives, the analysis of Coeur d’Alene’s local
market characteristics, the type/size of facility envisioned and our past industry experience, a
new event facility in Coeur d’Alene is not envisioned to house a full-time minor league or
collegiate sports tenant. These types of tenants can often be significant revenue generators for
arena facilities and the lack of an anchor tenant will have certain implications on the use and
financial operations of the proposed facility.
However, a number of potential non-tenant sports events could be held at the facility, including
the motorsports, rodeos and other promoted sports events discussed previously, as well as high
school and collegiate events, amateur tournaments, exhibition games, postseason events and
various other types of sporting events. The following is a discussion of various additional sports
events that could represent sources of utilization for a new event facility in Coeur d’Alene.
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Market Demand Analysis
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