Presented by: Proposed Sports and Event Complex in Coeur d ...

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IV. Market Demand Analysis The purpose of this chapter is to provide an analysis of the estimated market demand for the proposed sports and event complex, including: • Indoor sports, spectator and flat floor/convention space; and, • A new baseball field. This chapter also includes estimates regarding the annual event and attendance levels that could be achieved by the proposed facility based on market demand. The public assembly event industry is diverse and dynamic, consisting of a wide variety of events, many of which focus around a collection or gathering of individuals for the purpose of entertainment/recreation and/or face-to-face communication and the transmission of ideas/information. Typical industry event segments include: • Spectator Events – Ticketed and non-ticketed, both athletic and non-athletic entertainment and educational events. Events are most often held in arena or stadium-type facilities with plenary seating. Events include professional/amateur sports, high school/collegiate sports, concerts, family and motor shows and speaking engagements. Many non-sporting spectator events generally require plenary seating, as well as a stage and sound equipment. • Non-Spectator Sports – Tournaments and recreational sports activities. Events seek facilities capable of accommodating multiple playing surfaces, allowing for several simultaneous games. A significant amount of seating is generally not necessary to host these events. Tournaments can draw teams and participants from outside of the immediate area. • Conventions and Conferences – Events traditionally held by professional associations, non-local corporations and local area companies. Many of these groups tend to hold annual events that rotate among various destinations within a particular region. In addition, certain large corporations hold annual conventions. While sometimes used interchangeably with the term “convention,” conferences tend to be smaller, on average, than conventions and are also less exhibition-focused. • Tradeshows and Consumer Shows – Trade shows are traditionally held by professional associations or corporations. Some of these groups tend to hold annual events that rotate among various destinations within a particular region, similar to conventions, while others are fixed in specific cities each year. Exhibit based consumer shows are typically open to the general public and generally draw from the local area. These events tend to charge a nominal fee for entry and typically include events such as home & garden shows, boat shows, auto shows, gun shows, antique shows, career fairs, etc. Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene Market Demand Analysis Page 39
• Meetings/Banquets – Events include functions hosted by local service clubs (Rotary, Shriners, and Elks) intended to share information, generate interest and spur membership. Other private events include local corporate meetings/training, exams, wedding receptions, anniversary/birthday parties and private banquets. The following table illustrates a summary of industry event types along with their key characteristics. Event Types Primary Purpose Non-Spectator Sports Conventions and Conferences Tradeshows and Consumer Shows Meetings / Banquets Summary of Industry Event Types and Typical Characteristics Athletic Competition, recreation Key Facility Requirements Spectator Events Entertainment Seating, stage/event floor Information exchange, sales & networking Information exchange, training, incentive Large floor space, limited amoung of seating Exhibit, Ballroom & Meeting space Sales & Advertising Exhibit space Meeting and Ballroom A variety of types of public assembly facilities exist in communities across the country that accommodate some or all of these types of events. Certain events tend to possess very specific facility and community requirements. Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene Market Demand Analysis Page 40 Typical Facility Used Arena, Civic Center, Exhibition Center Arena, Field house, Exhibition Center Convention Center, Conference Center, Hotel Convention Center, Exhibition Center, Tradeshow Facility Conference Center, Hotel Attendee Characteristics Typically local Primarily local; tournaments can draw nonlocal participants Depends on scope of group, many are predominently non-local Depends on scope of show, can have large percentage non-local Typically local
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Feasibility Study: Proposed Sports
Page 3 and 4:
Mr. David Tomson February 6, 2008 P
Page 5 and 6: - Executive Summary - Conventions,
Page 7 and 8: • These types of arenas can offer
Page 9 and 10: part of the Visitor and Convention
Page 11 and 12: • Because the proposed Coeur d’
Page 13 and 14: • As shown, the estimated operati
Page 15 and 16: • The following table illustrates
Page 17 and 18: • Based on conversations with pro
Page 19 and 20: Organizations and Stakeholders Cont
Page 21 and 22: II. Local Market Conditions Analysi
Page 23 and 24: The following exhibit illustrates t
Page 25 and 26: Income Another socioeconomic variab
Page 27 and 28: The Kootenai Medical Center is the
Page 29 and 30: Summary of Event Space at Couer d'A
Page 31 and 32: As shown, six indoor venues are off
Page 33 and 34: Spokane Convention Center The Spoka
Page 35 and 36: III. Comparable Facilities Analysis
Page 37 and 38: Budweiser Events Center Located in
Page 39 and 40: Qwest Arena The 5,190-seat Qwest Ar
Page 41 and 42: Toyota Center Originally known as t
Page 43 and 44: Tyson Events Center Located in Siou
Page 45 and 46: Comparable Arena/Convention Facilit
Page 47 and 48: Cabarrus Arena & Event Center Locat
Page 49 and 50: La Crosse Center Located in downtow
Page 51 and 52: Mid-America Center The Mid-America
Page 53 and 54: Swiftel Center The Swiftel Center i
Page 55: While the multi-purpose nature of t
Page 59 and 60: Arena Football Arena football has g
Page 61 and 62: 12,000 10,000 8,000 6,000 4,000 2,0
Page 63 and 64: Touring Sports Events Indoor event
Page 65 and 66: also serve as a valuable recruiting
Page 67 and 68: o Presence of a minimum of 150 comm
Page 69 and 70: Amateur Sports Another potential us
Page 71 and 72: USA Judo • Potential exists for a
Page 73 and 74: • The event attracts over 100 tea
Page 75 and 76: Conventions, Conferences, Exhibitio
Page 77 and 78: A facility offering a clear span co
Page 79 and 80: While a sports tenant could add app
Page 81 and 82: West Coast League Attendance Sorted
Page 83 and 84: The development of two fields is li
Page 85 and 86: Seating Capacities of Regional Faci
Page 87 and 88: Premium Seating Many modern sports
Page 89 and 90: One option would be for the Fairgro
Page 91 and 92: Gate Receipts/Rental Revenue Summar
Page 93 and 94: concession profits allocated to fac
Page 95 and 96: Parking Based on conversations with
Page 97 and 98: Naming Rights Agreements at Selecte
Page 99 and 100: As shown, based on an estimated 10
Page 101 and 102: Estimated Financial Results The tot
Page 103 and 104: Tenant Sports Impact In order to es
Page 105 and 106: VI. Economic and Fiscal Impact Anal
Page 107 and 108:
In order to estimate the incrementa
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The appropriate multipliers to be u
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Based on this direct spending estim
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Based on the in-facility spending e
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As detailed in the previous table,
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VII. Funding Analysis The purpose o
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The P&R District could generate the
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Once the referendum has passed, the
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Year Public Contribution Facility L
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Laredo Entertainment Center The Lar
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Sovereign Center The 9,000-seat Sov
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The City’s lease payments are der
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In addition to the bonds, a $25.0 m
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TIF The proposed event facility sit
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Hotel/Motel Tax As discussed previo
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Facility Fee A potential means of r
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Summary The intent of this section
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