Presented by: Proposed Sports and Event Complex in Coeur d ...

Summary of Event Estimates
Annual Events Average Total Attendance
Event Type Base High Attendance Base High
Concerts 6 - 8 4,500 27,000 - 36,000
Family Shows 4 - 6 1,500 6,000 - 9,000
Touring Sports 6 - 8 3,500 21,000 - 28,000
North Idaho College 12 - 15 2,500 30,000 - 37,500
Collegiate Sports 4 - 6 4,500 18,000 - 27,000
High School Sports 10 - 12 2,500 25,000 - 30,000
Amateur Sports 10 - 12 2,000 20,000 - 24,000
Community 10 - 12 1,000 10,000 - 12,000
Flat Floor 12 - 15 2,000 24,000 - 30,000
Totals 74 - 94 181,000 - 233,500
Note: The base scenario represents the event and attendance levels estimated to be sustainable in a typical year of
operations. The high scenario represents a “best case” year in which the facility is successful in attracting stronger event
and attendance levels.
As shown, a multi-purpose event facility in Coeur d’Alene is estimated to host approximately 74
to 94 event days annually, with total attendance of 181,000 to 233,500.
The event and attendance estimates presented in the previous table do not assume the presence of
a tenant sports franchise. In order to provide an understanding of the potential impact of a sports
tenant on overall event and attendance levels, a second scenario was developed in which the
proposed facility is assumed to attract a minor league or junior hockey tenant. It should be noted
that the estimates related to tenant hockey are not based on a specific hockey team or league, but
are based on the operations of various hockey franchises playing in markets similar in size to
Coeur d’Alene.
Summary of Event Estimates
Including Sports Tenant
Annual Events Average Total Attendance
Event Type Base High Attendance Base High
Tenant Sports 30 35 3,000 90,000 105,000
Concerts 5 - 7 4,500 22,500 - 31,500
Family Shows 4 - 6 1,500 6,000 - 9,000
Touring Sports 5 - 7 3,500 17,500 - 24,500
North Idaho College 9 - 12 2,500 22,500 - 30,000
Collegiate Sports 4 - 6 4,500 18,000 - 27,000
High School Sports 8 - 10 2,500 20,000 - 25,000
Amateur Sports 8 - 10 2,000 16,000 - 20,000
Community 8 - 10 1,000 8,000 - 10,000
Flat Floor 7 - 10 2,000 14,000 - 20,000
Totals 88 - 113 234,500 - 302,000
Note: The base scenario represents the event and attendance levels estimated to be sustainable in a typical year of
operations. The high scenario represents a “best case” year in which the facility is successful in attracting stronger event
and attendance levels.
As shown, the tenant scenario assumes 30 to 35 home games per year with average attendance of
approximately 3,000 per game. It should be noted that the number of games played could vary
depending on the schedule of the league in which the tenant team participates.
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Market Demand Analysis
Page 61