Presented by: Proposed Sports and Event Complex in Coeur d ...

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Summary of Event Estimates Annual Events Average Total Attendance Event Type Base High Attendance Base High Concerts 6 - 8 4,500 27,000 - 36,000 Family Shows 4 - 6 1,500 6,000 - 9,000 Touring Sports 6 - 8 3,500 21,000 - 28,000 North Idaho College 12 - 15 2,500 30,000 - 37,500 Collegiate Sports 4 - 6 4,500 18,000 - 27,000 High School Sports 10 - 12 2,500 25,000 - 30,000 Amateur Sports 10 - 12 2,000 20,000 - 24,000 Community 10 - 12 1,000 10,000 - 12,000 Flat Floor 12 - 15 2,000 24,000 - 30,000 Totals 74 - 94 181,000 - 233,500 Note: The base scenario represents the event and attendance levels estimated to be sustainable in a typical year of operations. The high scenario represents a “best case” year in which the facility is successful in attracting stronger event and attendance levels. As shown, a multi-purpose event facility in Coeur d’Alene is estimated to host approximately 74 to 94 event days annually, with total attendance of 181,000 to 233,500. The event and attendance estimates presented in the previous table do not assume the presence of a tenant sports franchise. In order to provide an understanding of the potential impact of a sports tenant on overall event and attendance levels, a second scenario was developed in which the proposed facility is assumed to attract a minor league or junior hockey tenant. It should be noted that the estimates related to tenant hockey are not based on a specific hockey team or league, but are based on the operations of various hockey franchises playing in markets similar in size to Coeur d’Alene. Summary of Event Estimates Including Sports Tenant Annual Events Average Total Attendance Event Type Base High Attendance Base High Tenant Sports 30 35 3,000 90,000 105,000 Concerts 5 - 7 4,500 22,500 - 31,500 Family Shows 4 - 6 1,500 6,000 - 9,000 Touring Sports 5 - 7 3,500 17,500 - 24,500 North Idaho College 9 - 12 2,500 22,500 - 30,000 Collegiate Sports 4 - 6 4,500 18,000 - 27,000 High School Sports 8 - 10 2,500 20,000 - 25,000 Amateur Sports 8 - 10 2,000 16,000 - 20,000 Community 8 - 10 1,000 8,000 - 10,000 Flat Floor 7 - 10 2,000 14,000 - 20,000 Totals 88 - 113 234,500 - 302,000 Note: The base scenario represents the event and attendance levels estimated to be sustainable in a typical year of operations. The high scenario represents a “best case” year in which the facility is successful in attracting stronger event and attendance levels. As shown, the tenant scenario assumes 30 to 35 home games per year with average attendance of approximately 3,000 per game. It should be noted that the number of games played could vary depending on the schedule of the league in which the tenant team participates. Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene Market Demand Analysis Page 61
While a sports tenant could add approximately 30 to 35 annual events, it is important to note that some of the events included in the baseline estimates would likely be displaced by the hockey team due to scheduling conflicts. Also, some events may not be able to be accommodated due to the presence of a permanent ice sheet in the facility. Therefore, it is estimated that non-tenant event levels would be reduced by approximately 16 events per year due to the presence of a tenant sports franchise, including one concert, one touring sports event, three NIC sports events, two high school games, two amateur sports events, two community events and five days of flat floor events. This would result in an estimated 88 to 113 total events per year, with attendance ranging from approximately 234,500 to 302,000. Baseball Analysis In addition to a multi-purpose indoor facility, the proposed sports complex is also envisioned to include a baseball venue comprised of two fields with spectator seating and amenities such as locker rooms and concessions stands. The baseball fields would be located in the Black Rock development, which is located immediately to the west of the Riverstone Development. The fields would be across the street from the proposed indoor facility site, allowing for shared parking between the two venues. A limited market demand analysis was conducted to provide a preliminary assessment of the potential market demand for two new baseball fields in Coeur d’Alene. The proposed baseball fields could host three primary types of events: • Tenant baseball team home games; • Games and practices of local American Legion and other youth and amateur baseball teams; and, • Baseball tournaments. The following is an analysis of potential demand for tenant and non-tenant baseball activities at the proposed complex. Tenant Baseball The Spokane RiverHawks of the West Coast League (“WCL”) represent an opportunity for a new ballpark in Coeur d’Alene to attract a tenant baseball franchise. The ownership of the RiverHawks has indicated that the team would relocate to Coeur d’Alene if an appropriate facility is built. The WCL consists of eight teams located in Washington, Oregon and British Columbia. Each team has historically played a 42-game season between early June and mid-August. The schedule will expand to 48 games for the 2009 season. Each team will play 24 home games and have the option to host up to six additional non-League games. Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene Market Demand Analysis Page 62
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Feasibility Study: Proposed Sports
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Mr. David Tomson February 6, 2008 P
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- Executive Summary - Conventions,
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• These types of arenas can offer
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part of the Visitor and Convention
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• Because the proposed Coeur d’
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• As shown, the estimated operati
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• The following table illustrates
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• Based on conversations with pro
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Organizations and Stakeholders Cont
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II. Local Market Conditions Analysi
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The following exhibit illustrates t
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Income Another socioeconomic variab
Page 27 and 28: The Kootenai Medical Center is the
Page 29 and 30: Summary of Event Space at Couer d'A
Page 31 and 32: As shown, six indoor venues are off
Page 33 and 34: Spokane Convention Center The Spoka
Page 35 and 36: III. Comparable Facilities Analysis
Page 37 and 38: Budweiser Events Center Located in
Page 39 and 40: Qwest Arena The 5,190-seat Qwest Ar
Page 41 and 42: Toyota Center Originally known as t
Page 43 and 44: Tyson Events Center Located in Siou
Page 45 and 46: Comparable Arena/Convention Facilit
Page 47 and 48: Cabarrus Arena & Event Center Locat
Page 49 and 50: La Crosse Center Located in downtow
Page 51 and 52: Mid-America Center The Mid-America
Page 53 and 54: Swiftel Center The Swiftel Center i
Page 55 and 56: While the multi-purpose nature of t
Page 57 and 58: • Meetings/Banquets - Events incl
Page 59 and 60: Arena Football Arena football has g
Page 61 and 62: 12,000 10,000 8,000 6,000 4,000 2,0
Page 63 and 64: Touring Sports Events Indoor event
Page 65 and 66: also serve as a valuable recruiting
Page 67 and 68: o Presence of a minimum of 150 comm
Page 69 and 70: Amateur Sports Another potential us
Page 71 and 72: USA Judo • Potential exists for a
Page 73 and 74: • The event attracts over 100 tea
Page 75 and 76: Conventions, Conferences, Exhibitio
Page 77: A facility offering a clear span co
Page 81 and 82: West Coast League Attendance Sorted
Page 83 and 84: The development of two fields is li
Page 85 and 86: Seating Capacities of Regional Faci
Page 87 and 88: Premium Seating Many modern sports
Page 89 and 90: One option would be for the Fairgro
Page 91 and 92: Gate Receipts/Rental Revenue Summar
Page 93 and 94: concession profits allocated to fac
Page 95 and 96: Parking Based on conversations with
Page 97 and 98: Naming Rights Agreements at Selecte
Page 99 and 100: As shown, based on an estimated 10
Page 101 and 102: Estimated Financial Results The tot
Page 103 and 104: Tenant Sports Impact In order to es
Page 105 and 106: VI. Economic and Fiscal Impact Anal
Page 107 and 108: In order to estimate the incrementa
Page 109 and 110: The appropriate multipliers to be u
Page 111 and 112: Based on this direct spending estim
Page 113 and 114: Based on the in-facility spending e
Page 115 and 116: As detailed in the previous table,
Page 117 and 118: VII. Funding Analysis The purpose o
Page 119 and 120: The P&R District could generate the
Page 121 and 122: Once the referendum has passed, the
Page 123 and 124: Year Public Contribution Facility L
Page 125 and 126: Laredo Entertainment Center The Lar
Page 127 and 128: Sovereign Center The 9,000-seat Sov
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The City’s lease payments are der
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In addition to the bonds, a $25.0 m
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TIF The proposed event facility sit
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Hotel/Motel Tax As discussed previo
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Facility Fee A potential means of r
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Summary The intent of this section
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Presented by: Proposed Sports and Event Complex in Coeur d ...

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