Presented by: Proposed Sports and Event Complex in Coeur d ...

Swiftel Center
The Swiftel Center in Brookings, South Dakota opened in 2000 and includes a 30,000 square
foot arena, 5,800 square feet of meeting rooms and 6,800 square feet of banquet rooms. The
arena’s capacity ranges from 3,500 for rodeos and other
events utilizing the entire event floor to 6,500 for concerts
and other events for which removable seating can be used.
The City retains VenuWorks, a third party management
company, to oversee the day-to-day operations of the facility.
The flexible design of the facility allows it to host a wide
variety of events. Events held at the main arena include high
school graduations, motorsports events, livestock shows and
sales, craft fairs, rodeos, high school wrestling tournaments
and other such events. The banquet and ballrooms host
various wedding receptions, meetings, teen dances and other
events.
The Swiftel Center’s main arena has hosted an average of 55
days of events per year over the past three years. Horse,
equestrian and rodeo events comprise the largest single event
category at the Center, followed by trade and consumer
shows and high school and amateur sports events. The
facility has hosted an average of four concerts and one family
show per year. Including the meeting and banquet rooms, the
facility hosts approximately 300 events in a typical year.
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Comparable Facilities Analysis
Page 36
Swiftel Center
City, State: Brookings, SD
City Population: 18,500
25-mi Pop. 41,000
50-mi Pop. 142,200
Year Opened: 2000
Ownership: City of Brookings
Management: VenuWorks
Tenants: None
Arena:
Seating Capacity: 3,500 (sports)
6,500 (concerts)
Floor SF: 30,000
Convention Space:
Exhibition SF: 0
Ballroom SF: 6,800
Meeting SF: 5,800
Sellable SF: 12,600
Events:
Tenant 0
Non-Tenant: 300
Total: 300
Total Attendance: 100,000