Presented by: Proposed Sports and Event Complex in Coeur d ...

Based on the event and attendance estimates developed in Chapter IV and the rental assumptions
outlined in the table, annual gate receipts/rental revenue is estimated to approximate $259,000 to
$345,000 at a new event facility in Coeur d’Alene.
Concessions
Gate Receipts/Rental Revenue
Base Scenario
Annual Average Gross Facility Share (1)
Facility
Annual Average Paid Ticket Ticket Flat Rental
Event Type Events Attendance Attendance Price Revenue Percentage Fee Revenue
Concerts 6 4,500 27,000 $40.00 $1,080,000 6.0% $10,000 (2) $60,000
Family Shows 4 1,500 6,000 15.00 90,000 12.0% $3,000 12,000
Touring Sports 6 3,500 21,000 25.00 525,000 12.0% $5,000 (2) 30,000
North Idaho College 12 2,500 30,000 4.00 120,000 0.0% $2,000 24,000
Collegiate Sports 4 4,500 18,000 25.00 450,000 12.0% $3,000 54,000
High School Sports 10 2,500 25,000 5.00 125,000 0.0% $2,000 20,000
Amateur Sports 10 2,000 20,000 2.00 40,000 0.0% $2,000 20,000
Community 10 1,000 10,000 0.00 0 0.0% $1,500 15,000
Flat Floor 12 2,000 24,000 0.00 0 0.0% $2,000 24,000
Total - Base Scenario 74 181,000 $2,430,000 $259,000
High Scenario
Annual Average Gross Facility Share (1)
Facility
Annual Average Paid Ticket Ticket Flat Rental
Event Type Events Attendance Attendance Price Revenue Percentage Fee Revenue
Concerts 8 4,500 36,000 $40.00 $1,440,000 6.0% $10,000 (2) $80,000
Family Shows 6 1,500 9,000 $15.00 135,000 12.0% $3,000 18,000
Touring Sports 8 3,500 28,000 $25.00 700,000 12.0% $5,000 (2) 40,000
North Idaho College 15 2,500 37,500 $4.00 150,000 0.0% $2,000 30,000
Collegiate Sports 6 4,500 27,000 $25.00 675,000 12.0% $3,000 81,000
High School Sports 12 2,500 30,000 $5.00 150,000 0.0% $2,000 24,000
Amateur Sports 12 2,000 24,000 $2.00 48,000 0.0% $2,000 24,000
Community 12 1,000 12,000 $0.00 0 0.0% $1,500 18,000
Flat Floor 15 2,000 30,000 $0.00 0 0.0% $2,000 30,000
Total - High Scenario 94 233,500 $3,298,000 $345,000
(1) Rent per event is the greater of the specified percentage of gross ticket revenue or the stated flat fee.
(2) Concert and Touring Sports rent flat fee represents the cap or maximum rental fee per event.
Concessions revenue consists of sales of various food and beverage items at concession stands
throughout the facility. Revenue assumptions are based on estimated event and attendance
levels, concession spending at comparable facilities and discussions with event promoters and
facility managers.
Based on industry trends, the profit margin on concessions generally approximates 40 percent of
gross sales, with the remaining percentage being allocated to the vendor to cover the cost of
labor and merchandise. The profit generated by concessions typically is shared between facility
management, facility tenants (where applicable) and event promoters. The percentage of
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene
Financial Analysis
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