sejal architectural glass limited - Securities and Exchange Board of ...

thermal insulation. We have our own dedicated team of marketing and sales personnel who
understand the customer’s needs and offer solutions to them in the most cost effective and
timely manner.
For the present glass processing unit, our focus is on project based marketing. In order to have
good reach and penetration in the market, we have vertically divided our marketing team into
two segments viz, specification team and sales and marketing team for processing. Our senior
managers make technical presentations to the customers thereby interacting and
understanding technical needs of the customers and offering solutions to them as per the need,
applications and climatic conditions.
Our business strategy starts from sensing the start of the project at a very initial stage and
keeping constant interactions with our following business associates, namely, Architects,
Façade Consultant, Project Management Consultant, Developers, Corporate Clients, Direct
Clients, Constructions Companies and Fabricators
We have our presence in the major metro cities all across the country duly supported by the
distributors for those regions. The entire operations are monitored from Mumbai head office.
Marketing Setup for the proposed float glass project
Of the production from the proposed float glass project, we envisage that 80% of the
production would be for the domestic market and the balance for the export market. Of the
domestic, there would be an inhouse consumption of approx 10%- 20% of our production. The
balance would be marketed to other glass processors, dealers and distributors and other direct
clients.
On the international front, we would be targeting countries in the Gulf region, European and
SAARC nations and segments like traders, Glass Importers and Glass processors.
Future Prospects
India’s vibrant economy needs matching improvements in the infrastructure, and our Company
shall have a role as far as satiating the needs for glass and glass products for the various
infrastructures being created.
IT and ITES boom, proliferation in malls, rising economy, increasing disposable income, brand
preference, changes in the tastes of the consumers, etc. depict a rising trend for the glass
industry in the years to come. Newer applications are being discovered where glass is the
preferred material, which is steadily replacing other conventional materials like, wood,
ceramic, steel/aluminium etc. There is an expected demand for around 220 million square feet
of retail space by 2010. According to industry estimates, 27 million square feet of organised
retail space is currently available. Another 90 million square feet is expected to be added by
2008 from 263 mall projects. Of these, 18 million square feet is slated to come up in Delhi as
well as in Mumbai, 9.5 million square feet in Ludhiana, 6 million square feet in Chandigarh and
3.6 million square feet in Ahmedabad. (Source: www.ibef.org)
For the last few years, the demand for the Indian float glass has been registering a noteworthy
increase of 10-12 per cent per annum and this increase is likely to sustain in the coming years
as well since the two main consuming sectors of glass construction and automotive have been
on maintaining a consistently high rate of growth.
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