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sejal architectural glass limited - Securities and Exchange Board of ...

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2. High productive <strong>and</strong> reliable processing <strong>and</strong> manufacturing technology<br />

We believe that our growth is sustained by the efforts put in by the employees <strong>and</strong> the<br />

technology that we adopt. Sejal <strong>of</strong>fers a wide range <strong>of</strong> <strong>glass</strong> products <strong>and</strong> has established state<br />

<strong>of</strong> art pre-processing facilities (cutting, edging, drilling <strong>and</strong> washing) <strong>and</strong> processing facilities<br />

(Lamination, Insulation <strong>and</strong> Tempering). All the key machineries at our existing as well as the<br />

proposed facility are bought from various well established suppliers.<br />

3. Our Quality Policy<br />

The shift from commoditisation to br<strong>and</strong>ing has allowed the firms to usher in a new level <strong>of</strong><br />

quality consciousness.<br />

We underst<strong>and</strong> the quality as fitness in all aspects for the intended purpose <strong>of</strong> the <strong>glass</strong>, which<br />

is reflected in all that we do. We, as a policy, manufacture <strong>and</strong> market goods which comply<br />

with the customers need <strong>and</strong> design specifications. It is our aim to respond with the ever<br />

changing needs <strong>of</strong> the customers in the most cost effective way. To improve our quality, we<br />

involve our customers, suppliers <strong>and</strong> employees in the process.<br />

4. Our Management <strong>and</strong> Key management Personnel<br />

Our main promoter Mr. Amrut S. Gada, had the vision <strong>of</strong> setting up a <strong>glass</strong> processing <strong>and</strong><br />

manufacturing facility with thrust on the quality <strong>and</strong> it is due to continuous support by our<br />

promoter group, along with the Key Managerial Personnel, that we have been able to establish<br />

a br<strong>and</strong> in the market.<br />

We consider our Human Capital as one <strong>of</strong> our key strengths. We have developed a pr<strong>of</strong>essional,<br />

talented <strong>and</strong> dedicated pool <strong>of</strong> trained employees, who have the required skill sets <strong>and</strong> ability<br />

to manage our Company’s operations.<br />

5. Strategic Location <strong>of</strong> the proposed project<br />

Our proposed project for the float <strong>glass</strong> is located at Jhagadia, District Bharuch, Gujarat, which<br />

is ~8 Kms from NH-8 <strong>and</strong> has all the necessary infrastructure facilities required for the plant.<br />

The site is also well connected to the railway station.<br />

Moreover, our existing manufacturing facility at Silvassa, is within 200 kms from our proposed<br />

backward integration project at Bharuch, ensuring logistical benefits <strong>and</strong> cost savings. Both the<br />

locations enjoy easy availability to required raw materials <strong>and</strong> skilled labour.<br />

6. Established customer base<br />

We have been in the business <strong>of</strong> providing customized <strong>architectural</strong> <strong>glass</strong> solutions to our<br />

customers. Through our product differentiation, we try to provide goods as per the<br />

specifications provided by our customers. We involve our customers in most <strong>of</strong> the processes<br />

including our quality improvement process. Due to this we enjoy repeated orders <strong>and</strong> also have<br />

<strong>and</strong> an established customer base.<br />

Our Strategy<br />

1. Capitalise on the forecasted dem<strong>and</strong> <strong>of</strong> Architectural Glass<br />

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