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sejal architectural glass limited - Securities and Exchange Board of ...

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OUR BUSINESS<br />

Sejal Architectural Glass Limited, was incorporated as private <strong>limited</strong> in the year 1998 <strong>and</strong> its<br />

constitution was changed to a public <strong>limited</strong> company in March 08, 1999. Promoted by the<br />

members <strong>of</strong> the Gada family, our company is in the business <strong>of</strong> processing <strong>glass</strong>. We have<br />

processing facilities for Insulating, Toughened, laminated <strong>glass</strong>es <strong>and</strong> for Decorative Glass as<br />

well. Our Company’s existing plant is located at Plot No 259/10/1, Village Dadra, Union<br />

Territory <strong>of</strong> Dadra, Nagar Haveli, District Silvassa.<br />

Our Company started its commercial operations in the year 2000-01 by setting up a processing<br />

facility for insulating <strong>glass</strong> . As a step forward, we started another process for toughened <strong>glass</strong><br />

in the year 2001. Since then, our company has exp<strong>and</strong>ed its operations by adding an automated<br />

lamination line in January 2007. We have broadened our scope <strong>of</strong> business activities by<br />

processing various value added <strong>glass</strong> for exterior <strong>and</strong> interior applications, including decorative<br />

<strong>glass</strong>.<br />

Our Company has already acquired specific skills <strong>and</strong> knowledge on the processing <strong>and</strong><br />

marketing <strong>of</strong> the <strong>glass</strong> <strong>and</strong> now as a step towards backward integration, we propose to set up a<br />

new manufacturing facility for float <strong>glass</strong> with a capacity <strong>of</strong> 2,00,750 MT per annum at<br />

Jhagadia, Dist. Bharuch, Gujarat. We have already acquired 6,08,540 sq. mts <strong>of</strong> l<strong>and</strong> for this<br />

backward integration project <strong>and</strong> L&T has been appointed as the contractor for executing the<br />

construction <strong>and</strong> civil works.<br />

The turnover <strong>of</strong> our company in the year 2000-01 was Rs. 408.25 Lacs with the PAT <strong>of</strong> Rs. 48.24<br />

Lacs. During the year 2006-2007 our turnover has increased to Rs. 3824.04 Lacs <strong>and</strong> PAT has<br />

increased to Rs.277.46 Lacs. Our key clients consists <strong>of</strong> Reliance, K. Raheja, SP Fabricators,<br />

L&T, to name a few. Our <strong>glass</strong> has been used in structures such as Inorbit Mall, Sun Pharma,<br />

Mumbai <strong>and</strong> Baroda, K. Raheja IT Park, Hyderabad, Bangalore International Airport, Mumbai<br />

Airport, Domestic terminal.<br />

Our Company also operates its trading division from its premises named ‘Sejal Encasa’, which is<br />

located at K<strong>and</strong>ivali, Mumbai. This division trades in various in-house br<strong>and</strong>s as well as other<br />

manufacturers products. The products traded include tiles, sanitaryware, mirrors, <strong>glass</strong>, etc.<br />

for home <strong>and</strong> commercial interiors.<br />

Brief Details about the Project<br />

For details about the Project, please refer section titled ‘Objects <strong>of</strong> the Issue’ beginning from<br />

page [•] <strong>of</strong> this Draft Red Herring Prospectus.<br />

Our Competitive Strengths<br />

We believe that the following are our competitive strengths:<br />

1. Ability to devise <strong>glass</strong> solutions<br />

Our promoters have more than a decade experience in the <strong>glass</strong> industry. Mr. Amrut S. Gada,<br />

along with his technical team has developed competence to conceptualise the needs <strong>of</strong> the<br />

customers <strong>and</strong> accordingly devise solutions for them. With this ability, we add value to our<br />

products specified by our customers, <strong>and</strong> develop solutions for them with the shortest possible<br />

lead time. This helps us in building a strong <strong>and</strong> continuous relationship with our customers,<br />

strengthening our market position. We have been growing with a vision <strong>of</strong> devising complete<br />

<strong>architectural</strong> <strong>glass</strong> solutions for our customers.<br />

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