sejal architectural glass limited - Securities and Exchange Board of ...

Architectural float glass market in India has been gaining momentum in the recent past. In
the financial year 2004 - 2005 the architectural float glass market accounted for 4,97,531
tonnes and is expected to grow at a CAGR of 16.24% for the next five years.
Capitalising on the demand forecast of the architectural glass industry, we have invested in the
existing pre processing and processing facilities at Silvassa. As a backward integration measure,
we are now setting up a project for manufacturing float glass at Bharuch.
2. Maintain long term relationships with the Clients
We believe that business is a by-product of relationships and our business model is based on the
demands and needs of the clients. We provide customised solutions to our customers by
monitoring their needs and we attempt to provide our customers with the best of architectural
solutions at the most competitive prices.
We believe that continuous satisfaction of the requirements of the customers helps the
company in fetching better dividends thereby making our mark in the market and continuously
growing our market share.
3. To create our brand image
Till recently, glass was a commodity in India and not a brand. Our Company has the vision of
creating brand image in the market that evokes a sense of awe and faith in the market. We
have been selling our products in the market under our own brand and have been continuously
adding to the basket offered. We intend to continue to enrich the basket of products offered,
backed by aggressive marketing, which will be through the print and broadcast media, as well
as direct marketing to consumers through presentations, seminars, billboards, event
sponsorships, special event advertisements and advertisements in selected glass periodicals.
Additionally, we shall continue to have a strong presence at trade shows and events nationally
and internationally.
4. Technological investment
With the changing market scenario, new and advanced technologies are being developed for
various processes for manufacturing glass. Our Company intends to pass on the benefits derived
from new technological developments to our customers.
We have invested in state of the art technologies for glass processing by installing imported
machineries. We shall continue to follow the same by upgrading our technology from time to
time thereby keeping ourselves abreast of the latest trends and advancements.
5. Reduce operational costs and increase cost competitiveness
Our company intends to maintain the operational efficiencies at the highest possible level as
compared to our peers in the industry. We are trying to improve our cost structure through
backward integration that we intend to carry out through this proposed project. With this
backward integration, we should be in position to procure the raw materials and supply the
finished products to the customers in the shortest possible time. This will also reduce our
dependence on external suppliers for glass, reducing our administrative costs, storage cost,
transportation costs and inventory levels. We shall always endeavour to adopt best practises
and in all functions and processes
6. Increase presence and volumes across existing markets and expanding into new
markets
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