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sejal architectural glass limited - Securities and Exchange Board of ...

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Pursuant to recent amendments to the SEBI Guidelines, QIB Bidders are not allowed to withdraw their Bid (s)<br />

after the Bid/Issue Closing Date. In addition, QIBs are required to pay 10% Margin Amount upon submission <strong>of</strong><br />

their Bid <strong>and</strong> allocation to QIBs shall be on a proportionate basis <strong>and</strong> for further details please refer to the<br />

section titled “Terms <strong>of</strong> the Issue” beginning on page [●] <strong>of</strong> this Draft Red Herring Prospectus.<br />

Our Company shall comply with guidelines issued by SEBI for this Issue. In this regard, our Company has appointed<br />

Saffron Capital Advisor Private Limited, as the BRLM to manage the Issue <strong>and</strong> to procure subscription to the Issue.<br />

The process <strong>of</strong> book building, under SEBI Guidelines, is subject to change from time to time <strong>and</strong> the investors are<br />

advised to make their own judgment about investment through this process <strong>of</strong> book building prior to making a Bid<br />

in the Issue.<br />

Illustration <strong>of</strong> Book Building <strong>and</strong> Price Discovery Process (Investors should note that this example is solely for<br />

illustrative purposes <strong>and</strong> is not specific to the Issue)<br />

Bidders can bid at any price within the price b<strong>and</strong>. For instance, assume a price b<strong>and</strong> <strong>of</strong> Rs. 20 to Rs. 24 per<br />

share, issue size <strong>of</strong> 3,000 equity shares <strong>and</strong> receipt <strong>of</strong> five bids from bidders out <strong>of</strong> which one bidder has bid for<br />

500 shares at Rs.24 per share while another has bid for 1,500 shares at Rs.22 per share. A graphical<br />

representation <strong>of</strong> the consolidated dem<strong>and</strong> <strong>and</strong> price would be made available at the bidding centers during the<br />

bidding period. The illustrative book as shown below shows the dem<strong>and</strong> for the shares <strong>of</strong> the company at various<br />

prices <strong>and</strong> is collated from bids from various investors.<br />

Bid Quantity Bid Price (Rs.) Cumulative Quantity Subscription<br />

500 24 500 27.77%<br />

1000 23 1500 83.33%<br />

1500 22 3000 166.67%<br />

2000 21 5000 277.78%<br />

2500 20 7500 416.67%<br />

The price discovery is a function <strong>of</strong> dem<strong>and</strong> at various prices. The highest price at which the issuer is able to<br />

issue the desired number <strong>of</strong> shares is the price at which the book cuts <strong>of</strong>f i.e. Rs. 22 in the above example. The<br />

issuer, in consultation with the BRLM, will finalise the issue price at or below such cut <strong>of</strong>f price, i.e., at or below<br />

Rs. 22. All Bids at or above this issue price <strong>and</strong> cut-<strong>of</strong>f Bids are valid Bids <strong>and</strong> are considered for allocation in the<br />

respective categories.<br />

Steps to be taken for Bidding:<br />

1. Check eligibility for making a Bid (see section titled “Issue Procedure” beginning on page [●] <strong>of</strong> the Draft Red<br />

Herring Prospectus);<br />

2. Ensure that the Bidder has a demat account <strong>and</strong> the demat account details are correctly mentioned in the<br />

Bid-cum-Application Form;<br />

3. Ensure that the Bid-cum-Application Form is duly completed as per instructions given in the Red Herring<br />

Prospectus <strong>and</strong> in the Bid-cum-Application Form; <strong>and</strong><br />

4. Ensure that the Bid-cum-Application Form is accompanied by the Permanent Account Number. For details<br />

please refer to the section titled ‘Issue Procedure’ beginning on page [●] <strong>of</strong> this Draft Red Herring<br />

Prospectus. Bidders are specifically requested not to submit their General Index Register number instead <strong>of</strong><br />

the Permanent Account Number as the Bid is liable to be rejected.<br />

Withdrawal <strong>of</strong> the Issue<br />

Our Company, in consultation with the BRLM, reserves the right not to proceed with the Issue anytime after the<br />

Bid/Issue Opening Date without assigning any reason therefor.<br />

In the event <strong>of</strong> withdrawal <strong>of</strong> the Issue anytime after the Bid/Issue Opening Date, our Company will forthwith<br />

repay, without interest, all monies received from the applicants in pursuance <strong>of</strong> the Draft Red Herring<br />

37

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