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sejal architectural glass limited - Securities and Exchange Board of ...

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BASIS FOR ISSUE PRICE<br />

The issue price will be determined by our Company in consultation with the BRLM on the basis <strong>of</strong> assessment <strong>of</strong><br />

market dem<strong>and</strong> for the equity shares <strong>of</strong>fered by way <strong>of</strong> book building.<br />

Investors should read the following summary with the section titled “Risk Factor”s beginning on page [•] <strong>and</strong><br />

the details about our Company <strong>and</strong> its financial statements included in this Draft Red Herring Prospectus on<br />

page [●]. The trading price <strong>of</strong> the equity shares <strong>of</strong> our Company could decline due to these risks <strong>and</strong> you may<br />

lose all or part <strong>of</strong> your investments.<br />

Qualitative Factors:<br />

1. Pr<strong>of</strong>it making company since incorporation<br />

We are an existing pr<strong>of</strong>it making Company in operations since inception. Our restated Pr<strong>of</strong>it after Tax for last<br />

3 years is given below<br />

(Rs. in Lacs)<br />

Particulars March 31, 2005 March 31, 2006 March 31, 2007 Half year ended<br />

September 30,<br />

2007<br />

Net Pr<strong>of</strong>it after tax<br />

as restated<br />

2. Our ability to devise <strong>glass</strong> solutions<br />

250.03 216.20 276.33 248.43<br />

Our promoters have more than a decade experience in the <strong>glass</strong> industry. Mr. Amrut S. Gada, along with his<br />

technical team has developed competence to conceptualise the needs <strong>of</strong> the customers <strong>and</strong> accordingly<br />

devise solutions for them. With this ability, we add value to our products specified by our customers, <strong>and</strong><br />

develop solutions for them with the shortest possible lead time. This helps us in building a strong <strong>and</strong><br />

continuous relationship with our customers, strengthening our market position. We have been growing with a<br />

vision <strong>of</strong> devising complete <strong>architectural</strong> <strong>glass</strong> solutions for our customers.<br />

3. High productive <strong>and</strong> reliable processing <strong>and</strong> manufacturing technology<br />

We believe that our growth is sustained by the efforts put in by the employees <strong>and</strong> the technology that we<br />

adopt. Sejal <strong>of</strong>fers a wide range <strong>of</strong> <strong>glass</strong> products <strong>and</strong> has established state <strong>of</strong> art pre-processing facilities<br />

(cutting, edging, drilling <strong>and</strong> washing) <strong>and</strong> processing facilities (Lamination, Insulation <strong>and</strong> Tempering). All<br />

the key machineries at our existing as well as the proposed facility are bought from various well established<br />

suppliers.<br />

4. Our Quality Policy<br />

The shift from commoditisation to br<strong>and</strong>ing has allowed the firms to usher in a new level <strong>of</strong> quality<br />

consciousness.<br />

We underst<strong>and</strong> the quality as fitness in all aspects for the intended purpose <strong>of</strong> the <strong>glass</strong>, which is reflected in<br />

all that we do. We, as a policy, manufacture <strong>and</strong> market goods which comply with the customers need <strong>and</strong><br />

design specifications. It is our aim to respond with the ever changing needs <strong>of</strong> the customers in the most cost<br />

effective way. To improve our quality, we involve our customers, suppliers <strong>and</strong> employees in the process.<br />

5. Our Management <strong>and</strong> Key management Personnel<br />

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