Fresh Point Magazine - B2B24 - Il Sole 24 Ore

More documents

Recommendations

Info

market/US apples mercato/mele americane Golden Delicious is losing its appeal to up and coming new cultivars. La Golden Delicious è in declino, insidiata dall’arrivo di nuove cultivar. US apples look to Europe Mele americane alla conquista dell’Europa Tommy Leighton Shipments of US Apple Export Council members are on the rise. The trade group’s CEO told Fresh Point why the apple crop is a good deal for the European market Aumentano le esportazioni degli undici stati membri dell’Usaec. Il direttore dell’associazione spiega perché le loro produzioni sono indicate per il mercato europeo When the apple trade in continental Europe talks about importing from the US, apples from Washington state tend to dominate the conversation. That is hardly surprisingly, perhaps, as that single state in the north-western corner of the US grows 22 Fresh Point Magazine n.3 – march/marzo 2012 Quando si parla di mele acquistate negli Usa per i mercati dell’Europa continentale, la conversazione tende a ruotare intorno alle importazioni dallo stato di Washington. Forse la cosa non susciterà particolare stupore se pensiamo che quell’unico stato nel nord-ovest
around 60 per cent of the crop that leaves the country each year. The remaining 40 per cent is grown by members of the United States Apple Export Council, however, and the organisation’s chief executive Kris Marceca says there are a whole host of reasons this generation of the European fruit trade should take another look at the Usaec offer. The Usaec represents 11 apple producing states: New York, Michigan, California, Pennsylvania, Vir - ginia, and the six states that make up New England – Massachusetts, Vermont, Connecticut, Maine, New Hampshire and Rhode Island. Over the last five years, these states have produced a combined average apple crop of nearly 1.5 million metric tonnes a year. In that five-year period, the value of exports have increased, says Marceca. «There is an important processing industry for apples in the US and if you take both the fresh crop and the crop grown for processing into account, around 12 per cent of the overall US crop is exported. However, if you look only at the crop grown specifically for the fresh market, then we export an average of around 30 per cent of our apple production each year» she says. «I think that figure would surprise most people in Europe, as there is a perception that the vast majority of US apples are sold domestically. It certainly surprises people in the trade in the US when it is pointed out to them». New cultivars The export focus has sharpened in recent years, a trend that has filtered its way down to the orchards, where there has been a significant shift in the varieties being planted. The dominant positions held for many years by the Red and Golden Delicious are being challenged by a number of newer varieties, to the extent that a number of the Usaec member states do not count either of them as their number one any longer. «It’s a fact that a number of Usaec members produce varieties that are not produced in Washington in any great volume. – Empire from New York has been the major example in years past, but there are sizeable orchards of different varieties being planted across the country to account for changing demand patterns around the world» Marceca says. A natural trade partner New York is the largest producer state in the Usaec, with a five-year average of 588,202 t of apple production, which translates into around 30 million bushel boxes annually. More than 700 commercial companies grow on 52,000 acres of orchard and roughly 55 per cent of their crop is earmarked for the fresh market. «New York is characterised by the degli Stati Uniti produce circa il 60% delle mele esportate ogni anno dagli Stati Uniti. Il restante 40% è ripartito fra i membri dello United States Apple Export Council (Usaec), il cui direttore generale, Kris Marceca, indica al mercato europeo una serie di motivi per ripensare all’offerta Usaec. L’Usaec riunisce undici stati produttori di mele: New York, Michigan, California, Pennsylvania, Virginia e i sei che costituiscono il New England: Massachusetts, Vermont, Connecticut, Maine, New Hampshire e Rhode Island. Negli ultimi cinque anni, la loro produzione media annuale è stata pari a circa 1,5 milioni di tonnellate. Nello stesso periodo sono aumentate le esportazioni, come afferma Marceca. ‹‹Negli Usa l’industria per la lavorazione delle mele è piuttosto forte e, se consideriamo sia il raccolto destinato al consumo fresco, sia quello assegnato alla lavorazione, esportiamo circa il 12% Orchards near the Hudson River in New York State. Frutteti nei pressi dell’Hudson river, nello stato di New York. Fresh Point Magazine n.3 – march/marzo 2012 23 market/US apples mercato/mele americane
Page 1: Mensile - Poste Italiane S.p.A. - s
Page 4 and 5: 40 product/prodotto 40 Debut cultiv
Page 6: news notizie Bayer to introduce new
Page 10: news notizie gna (Caab) e dal conso
Page 13 and 14: for fresh-cut salads and a new rang
Page 16: focus/packaging focus/packaging Whe
Page 20 and 21: market/Piedmont & Lombardy mercato/
Page 22: market/Piedmont & Lombardy mercato/
Page 27 and 28: «Empire production is on the incre
Page 30 and 31: market/F&V made in Italy mercato/or
Page 32 and 33: market/Holland mercato/Olandai Holl
Page 34 and 35: market/Holland mercato/Olandai cris
Page 36 and 37: market/private label Marca mercato/
Page 38: market/private label Marca mercato/
Page 41 and 42: characteristics which have enabled
Page 43 and 44: Rs 1877, Monsanto. Rs 1877, Monsant
Page 45 and 46: Flavius Rz, Rijk Zwaan. Flavius Rz,
Page 47 and 48: that are easy to handle. Then comes
Page 49 and 50: Fresh F& V arrive every day. Frutta
Page 51 and 52: ment is that of gluten-free product
Page 53 and 54: to mention the fact that laboratori
Page 55 and 56: keeping to a concrete policy of qua
Page 57 and 58: Lentil sprouts. Germogli di lenticc
Page 59 and 60: By boosting the vitamin (especially
Page 61 and 62: chanical damage associated to trimm
Page 63 and 64: temperature control management - ex
Page 65 and 66: 28-31 march 2012/Istanbul Private L

Fresh Point Magazine - B2B24 - Il Sole 24 Ore

Create successful ePaper yourself

Delete template?

Save as template?