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42<br />

We regularly invited Milosevic’s party officials to our program, but they<br />

mostly avoided to come or didn’t answer our calls. Our motive was purely<br />

professional – we did criticize the ruling party, but we wanted to give them<br />

the opportunity to answer those critics. What did they do? They would fail<br />

to show up in the program we had invited them to and then brand that<br />

television station (STUDIO B) as biased, pro-opposition, pro-Western and<br />

anti-Serb, because it never invites people from the SPS (Milosevic’s party).<br />

That m<strong>et</strong>hod could have certainly been part of any dictator’s manual. It<br />

goes like this – when they invite you to some TV station you don’t hold<br />

your grips on compl<strong>et</strong>ely, but have to tolerate it because of the world, then<br />

it is best not to show up. You then go to your own TV station and say that<br />

this is a democratic government, which tolerates stations that are not<br />

inviting members of the ruling party. If you add that it is a station funded<br />

by foreigners, success will not be slow in coming. 46<br />

Denne strategi kan ses som en variation af den hyppigst anvendte teknik i de<br />

regimekontrollerede medier i kampen om at definere den sociale virkelighed –<br />

simpelthen at ignorere den del af denne virkelighed som var uønsk<strong>et</strong>. Der var med<br />

andre ord tale om en skarp polarisering af mediebilled<strong>et</strong>, som direkte afspejlede <strong>et</strong><br />

politisk system baser<strong>et</strong> på formel pluralisme, men med <strong>et</strong> totalt fravær af<br />

kommunikation på tværs af d<strong>et</strong> politiske spektrum, d<strong>et</strong> vil sige uden <strong>et</strong> forum for<br />

gensidig dialog og forhandling.<br />

På den måde eksisterede der to helt separate offentlige sfærer som hver især<br />

fremstillede vidt forskellige udlægninger af den sociale og politiske virkelighed. Af disse<br />

udlægninger var d<strong>et</strong> naturligvis den der blev fremstill<strong>et</strong> i de regimekontrollerede<br />

medier som var den absolut dominerende. Samtidig var produkt<strong>et</strong> af de<br />

regimekontrollerede mediers manipulation og propaganda en medie og<br />

kommunikationskultur som af Gordan Paunovic karakteriseredes på følgende måde:<br />

The depiction of genuine reality through professional news programs came<br />

to be seen as subversion. True information became provocation, dialogue<br />

was labelled a sign of weakness, attempts at conflict resolution and<br />

compromise were tagged as cowardice, attempts to represent the interests<br />

46 Vladimir Milic citer<strong>et</strong> i A Media Portrait of Serbia 2000.

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