RepoRt on - BNP Paribas

meSSage fRom
the ChaiRman
and the Chief
exeCutive offiCeR
BNP Paribas’ social and environmental
responsibility has always been
based on our economic responsibility.
The importance of this connection
was demonstrated more clearly than
ever during the recent crisis, which has
given rise to a strong expectation that
banks should act in a socially useful,
compliant and ethical manner.
In these demanding circumstances,
BNP Paribas was able to maintain its
socially and environmentally responsible
approach, which is one of the
key factors behind our employees’
commitment to the group, as the latest
survey in 2009 confirmed. Several of
our initiatives have been certified by
independent organisations. On social
issues, we have obtained the French
diversity label, and on our environmental
commitments our “Accueil &
Services” branch programme has received
ISO 14001 certification.
Despite serious pressure on the banking
sector as a whole, BNP Paribas’ robust
model and values have resulted
in positive ratings from the main CSR
agencies, as well as our inclusion in
all leading CSR indexes.
2 <strong>RepoRt</strong> on CoRpoRate SoCial and enviRonmental ReSponSibility
During the crisis, BNP Paribas’ efforts
to continue financing the economy
were exemplary. We fully complied
with our commitments to the French
government in 2009 and we put our
capital, resources and staff to work in
financing the real economy. We also
set an example by complying strictly
with the new recommendations adopted
by the G20 as regards tax havens
and the remuneration of capital
market operators.
While learning the lessons of the crisis,
we maintained our long-standing
commitment to social and environmental
responsibility. More than ever,
we believe that this responsibility, in
all of its aspects, is crucial in maintaining
our reputation, our attractiveness
and the trust placed in us over
the long term. We have therefore increased
the resources dedicated to
implementing our policies in this area.
This report sets out our approach to
corporate social responsibility and
the main initiatives we undertook in
2009 in favour of a more sustainable
development.