Relati<strong>on</strong>S With clients and suPPliers 55 <str<strong>on</strong>g>RepoRt</str<strong>on</strong>g> <strong>on</strong> CoRpoRate SoCial and enviR<strong>on</strong>mental ReSp<strong>on</strong>Sibility
Relati<strong>on</strong>S With ClientS and SupplieRS closely-attuned relati<strong>on</strong>ships listening to clients and meeting their needs Anticipating client expectati<strong>on</strong>s a pers<strong>on</strong>alised approach, using diagnostic tools to make products better suited to the needs of each client: preparing investment plans, protecting assets and appraising pensi<strong>on</strong> provisi<strong>on</strong>, to meet the requirements of 6.5 milli<strong>on</strong> pers<strong>on</strong>al and private-banking customers in france. we also offer a range of services, from startup financing to loans and investment soluti<strong>on</strong>s, for 565,000 small businesses, entrepreneurs and n<strong>on</strong>-profit organisati<strong>on</strong>s. we support our 22,000 corporate and instituti<strong>on</strong>al customers with key account managers based in 27 business centres. we offer customised soluti<strong>on</strong>s by crossselling services from other group businesses, particularly corporate and investment banking and cash management. bnP <strong>Paribas</strong>’ c<strong>on</strong>sumer surveys unit brings together a network of group entities specialised in market surveys, some of them authorities in their fields. these include the cetelem observatory for c<strong>on</strong>sumer spending and the corporate vehicle observatory set up by arval service lease. the synergies offered by this network lead to a better understanding of different c<strong>on</strong>sumer profiles and retail channels, as well as customer satisfacti<strong>on</strong>. this research helps us to calculate leading indicators of likely developments in c<strong>on</strong>sumer behaviour and lifestyles. the resulting indicators make us more able to innovate in our range of products and services and in our distributi<strong>on</strong> methods. demographic and social changes, new informati<strong>on</strong> technologies and an increasingly nomadic lifestyle have given rise to increasingly diverse demand in various customer segments. bnP <strong>Paribas</strong> is ex- pected to provide greater c<strong>on</strong>venience and resp<strong>on</strong>siveness, and to offer a wide range of choice based <strong>on</strong> each client’s particular circumstances. cetelem observatory in 2009, like every year for the last twentyfive years, the cetelem observatory published the results of various surveys of the property market, the european auto market and c<strong>on</strong>sumer spending in 12 european countries. n cetelem observatory: property market owning a home is a priority for 34% of those surveyed, a dream for 25% and a natural event for 20%. compared with the 53% of french people who already own their home, these figures show that the property market has significant room for growth. 79% of people would like to own their home, but <strong>on</strong>ly 53% actually do, a gap of 26 points. n cetelem observatory: auto market. the focus is <strong>on</strong> low-cost vehicles 29% of europeans surveyed are c<strong>on</strong>sidering buying a low-cost car. However, beneath this large figure lie wide variati<strong>on</strong>s between countries. the Portugal, the uK and spain have the largest proporti<strong>on</strong>s of those intending to buy a lowcost car, i.e. over a third. in france, in 20 06, the cetelem observatory revealed that 5% of french c<strong>on</strong>sumers were ready to buy a low-cost vehicle as their main car. since then, low-cost vehicles have become much more popular, and the figure has risen to 18%. n cetelem observatory: c<strong>on</strong>sumer spending. spending smarter, not less the global recessi<strong>on</strong> has prompted people to improve their c<strong>on</strong>sumpti<strong>on</strong> habits, for themselves, others and the planet. 56 <str<strong>on</strong>g>RepoRt</str<strong>on</strong>g> <strong>on</strong> CoRpoRate SoCial and enviR<strong>on</strong>mental ReSp<strong>on</strong>Sibility they are not seeking to cut c<strong>on</strong>sumpti<strong>on</strong>, but they want to c<strong>on</strong>sume in a more resp<strong>on</strong>sible way. three underlying trends are emerging: organic, fair-trade and sec<strong>on</strong>d-hand. 38% of europeans say that they regularly buy organic products. 10% claim to buy fair-trade products <strong>on</strong> a regular basis, and 60% have bought sec<strong>on</strong>d-hand books, cds or video games. Arval and carb<strong>on</strong> offsetting carb<strong>on</strong> offsetting has been developed by Arval as an extensi<strong>on</strong> of its measure & management offering. as it does for itself, Arval enables fleet managers to set multi-year emissi<strong>on</strong>s reducti<strong>on</strong> targets, and to offset any overshoot in a given year. the same offsetting mechanism can be offered to companies and organisati<strong>on</strong>s wanting a “zero emissi<strong>on</strong>s” positi<strong>on</strong>, in which case all co 2 emissi<strong>on</strong>s are offset. Arval selected this opti<strong>on</strong> in 2009, offsetting all emissi<strong>on</strong>s from its own vehicles in all countries. it did so using a diverse range of methods depending <strong>on</strong> the country, working with various specialists and certified ngos, or through the certificates market with the support of bnp paribas carb<strong>on</strong> finance.