RepoRt on - BNP Paribas

these awards were created to share
the initiatives and success of the winning
teams across the group. they raise
staff awareness about the winning innovations
through articles published on
the group intranet.
internal communications:
contributing to social responsibility
internal communications efforts had to
respond to an unprecedented range
of challenges in 2009, including a systematically
negative treatment of the
banking industry in the french media.
throughout the turmoil of the financial
crisis, bnP Paribas took all available opportunities
to keep its staff informed by
circulating memos and informative brochures
outlining the group’s strategy.
in 2009 a series of communication activities
were targeted at employees
using a variety of media: “Ambition”,
the group’s in-house magazine is published
in english, french, italian, dutch
and russian and serves as a source
of news about bnP Paribas as well as
insights into its strategy. “starlight”, the
in-house video channel, is devoted to
bnP Paribas innovations. Programming is
presented in a six-minute newsflash format.
clips can be viewed each month
on the group’s intranet sites in french,
english and italian. since 2009 a newsflash
in dutch has also been introduced.
a weekly newsletter, “Flash Groupe” is
circulated to staff in 15 territories and
provides a round-up of key news issues
each week. similarly, an annual review
is also published while the group’s business-to-employee
intranet was overhauled
in 2008. the intranet website recorded
104 million page views in 2009.
finally, a dedicated electronic newsletter
covering csr issues is published on
the group’s intranet each month.
protecting employee health
the group’s occupational health policy
goes beyond simply complying with
changing legislative requirements. the
major components of the policy are risk
mitigation and support for employees
who are at-risk or who have become
unfit for work.
preventing occupational hazards
Prevention begins with an assessment of
occupational hazards: violence in bank
branches, musculoskeletal disorders, air
conditioning and ventilation malfunctions.
a multidisciplinary team set up in
2006 pools the skills and knowledge of its
members to prevent these risks and deal
with pathologies stemming from multiple
factors. this approach to working conditions
offers greater opportunity for prevention
and fosters concerted action.
in 2009, particular emphasis was placed
on the following areas:
— the approach to hazard evaluation
and prevention (mandatory document
required by the french ministerial
order of 5 november 2001);
— the quality of ventilation and air
conditioning;
— lighting, office floor plate ergonomics
and new technologies (e.g. wifi);
— ergonomics of staff workstations
for employees working in accueil
& services retail banking branches;
— ergonomic enhancements for call
centres in lille and Paris.
medical assistance to employees that
have been victims of attacks, in particular
in the Paris region, is provided in conjunction
with the city’s emergency medical
services this initiative has been progressively
reinforced in recent years, and its
effects can be seen in the reductions in
both the number and length of leaves of
absence in the wake of attacks and in
requests for transfer to another position
subsequent to an attack. in 2009, 46 employees
received medical assistance after
an attack. five of them were referred
to specialists for psychological help.
52 <strong>RepoRt</strong> on CoRpoRate SoCial and enviRonmental ReSponSibility
supporting staff
initiatives
in February 2009, bnp paribas
launched forachangingworld.com,
a website focused on public-interest
initiatives undertaken or supported
by bnp paribas worldwide.
the website and related blog were
designed as an interactive space
for the general public, available
in french and english. they show
the importance that bnp paribas
places on its commitments and staff
initiatives in all areas relating
to corporate philanthropy, including
microcredit, support for schools,
medical research, culture
and urban regeneration.
the forachangingworld.com blog
encourages ideas, reactions and
contacts, with the aim of providing
constant guidance regarding
the initiatives taken by the group
and its staff.
A reference guide
on best practice
in csR
bnp paribas Wealth management
has developed a best practice
guide for employees to showcase
its initiatives in the field of
corporate social and environmental
responsibility (Csr). this informative
guide educates staff about ways
in which they can contribute to the
company’s sustainability drive.
the guide is designed to be both
practical and fun. it is presented
in a quiz format which gives staff
all of the relevant information they
need to understand bnp paribas
Wealth management’s sustainability
initiatives.
A formal
psychological
support programme
this dedicated assistance unit
was created in france in 2008
as part of bnp paribas’s effort
to provide support for victims,
and members of the public suffering
from trauma as well as staff
members, service providers
and clients in the wake of hold‑ups,
violence, hostage‑taking, workplace
suicides, attacks, terrorism,
landslides, fires, explosions and
other natural disasters. A 24-hour
hotline is available seven days
a week and provides psychological
assistance to individuals throughout
france and french overseas
territories on behalf of bnp paribas
and its subsidiaries. the service
is available for all employees
and service providers working
in the group’s premises in france.