POST GAMES REPORT - Commonwealth Games Federation

Recommendations
• The medical staff should be inducted into the system well
on time
• Doping Control should be independent from the Medical
FA. This is important when the international body,
governing anti doping aspects of the Games, is autonomous.
A separate doping control budget is the also a prerequisite
of for an effective anti-doping programme in any of the
major multi-sport event.
• Doping Control officials must be given ample opportunities
to work for, or attend the international events ahead of
the Games to enable them to be fully aware of the latest
developments and procedures in anti doping around the
world and gain practical exposure.
• The trained staff and personnel of the National Anti
Doping Agency (NADA) should be fully associated with
the Anti Doping Programme.
was able to operate stores at its headquarters, the Games
Village and the Games Family Hotel – The Ashoka.
The unique range of items on offer, beyond the usual
T-shirts, caps and mugs were appreciated by all. Indian musical
instruments and certain pottery with ethnic motifs flew off the
shelves at all three outlets. On the few days that the OC CWG
Delhi 2010 was able to operate outlets at the venues (which
were subsequently closed due to security considerations),
the general public purchased substantial quantities of T-shirts,
caps and vuvuzelas (the unique plastic horn made popular at
the Football World Cup in South Africa).
Key Lessons
• Separate the two activities of sponsorship marketing and
licensee marketing. If external agencies are involved, engage
two separate companies whose activities can be coordinated
MERCHANDISING AND LICENSING
There are two main purposes for the Merchandise and
Licensing Programme: to maximise revenue to support the
funding of the Games; and marketing and promotion.
Despite several delays and the inexperience of the sole
licensee for Merchandising and Licensing, the basic objectives
of the FA were met to the satisfaction of the athletes, officials
and the members of the CGA. The OC CWG Delhi 2010
POST GAMES REPORT DELHI 2010 97