POST GAMES REPORT - Commonwealth Games Federation

Events, Commonwealth Games Express which started from
Delhi and travelled across India as well as promotional events
aimed at the success of the Games. Strategies were devised
and implemented on issues related to the Games through
news conferences and by issuing informative press releases
Advertising: Production of television commercials, an
international advertising film and worldwide broadcast by
BBC, one 60 second and 30 second television commercial
on Delhi 2010, one 30 second television commercial on
the spirit of the Games and a television commercial on the
success of the opening ceremony. Print campaigns aimed at
creating brand awareness to familiarise the public with the
logo, mascot, etc., covering milestone events, for other FAs
such as for Ticketing to promote ticket sales, QBR, Green
Games, Volunteer Programme, and for sponsors and key
stakeholders. During Games Time, advertisements focussed
on information and schedules to promote road events like
cycling and marathon and participation of the people, Opening
and Closing Ceremonies and the success of the Games, and
routes and parking during the Games. Two video albums of
Anand Raj Anand titled invitation and welcome song on Delhi
2010 and 30 second, 20 second and 1 minute cuts of the Shera
Song composed by Vikram Sawhney were also produced.
Publications: Produced and delivered more than 200
publications on schedule, handled content management of the
Games website and managed the social media campaign and
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POST GAMES REPORT DELHI 2010