POST GAMES REPORT - Commonwealth Games Federation

y the organising committee’s revenue head. Clearly identify
companies which are likely to come in as sponsors (large
advertisers) and those companies who will only be able to
afford a licensing option. Where there is a conflict of interest,
i.e., the likely sponsor is in a similar line of business as the target
licensee company, the sponsor company or companies should
be approached quickly and a go/no-go from them will decide
whether the likely licensee companies should be approached
or not. This activity can be done in parallel – often the availability
of a likely licensee will spur quicker decision making from a
larger sponsor target.
• For a one-off event like Delhi 2010, as opposed to annual
events like the immensely successful cricket IPL, it is
better to engage an established multi product retail chain
for both merchandise procurement and sales. They have
established lines of product supply and can easily produce
branded merchandise from their existing roster of
vendors. Further, organised retail would have allowed the
OC CWG Delhi 2010 to track sales through bar-coding
and revenue streams can be derived from a percentage of
turnover of the items sold.
OFFICE ADMINISTRATION
The Office Administration FA was responsible for
developing and maintaining the office infrastructure to
ensure all in-house operational requirements were available
to support the needs of the OC CWG Delhi 2010, including
providing administrative support services to the OC CWG
Delhi 2010 for ensuring smooth functioning of the various
functions throughout their operation.
The FA, in coordination with the Security FA, developed
and implemented strategies for heightened access control
of visitors and vehicles at the OC CWG Delhi 2010
headquarters; supported new joinees which included some
very senior officials who were deputed by GoI and various
state departments by providing workspaces and cabins to
facilitate their smooth functioning; and arranged adequate
travel modes and accommodation for a variety of stakeholders
and consultants in addition to senior officers.
As the OC CWG Delhi 2010 grew in terms of manpower
being deployed for various roles, the assets being purchased were
administered and tracked by implementing an Asset Control
Methodology and Database. One of the prime responsibilities of
the FA was to support the decommissioning exercise which had
to be carefully managed with the Exit management process of
all OC CWG Delhi 2010 employees. The exercise included the
surrender of the Games Headquarters back to the NDMC in a
step by step process to allow all functionaries to work towards
closure.
Recommendations
• Future predictions and forecasting is a key to the success
of Administration FA
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POST GAMES REPORT DELHI 2010