POST GAMES REPORT - Commonwealth Games Federation

achieved more than 3,00,000 fans of Delhi 2010 on Facebook.
Delhi 2010 was shown live on web on www.indiatimes.com
free of cost and on mobile phone on Smile for India.
Promotions: Organised visits of the brand mascot, Shera,
a hugely popular figure, to the Hon’ble President of India’s
house, various news agencies and television channel studios,
schools, colleges and universities, malls / shopping arcades/
Residents’ Welfare Associations and at milestone events
Public Relations: Projected media on the role of all FAs
and Shera as the face of the Games, leveraged all below the
line activities around the Games such as the Go for Gold
campaigns and arranged for media interactions of senior OC
CWG Delhi 2010 management
Post Games, the Communications FA produced two
legacy films and the Post Games Report in accordance with
the requirements of the Host City Contract.
Key Lessons and Recommendations
• All FAs need to be trained/made aware of requirements
of the Publication division, so that they have a clear idea of
the processes that publications follow and can support the
process through timely provision of error-free content
• Publications staff and vendors, such as printers, need to
be inducted into the system well on time so that they
have a clear idea of the requirements of the Publications
vertical. The staff needs to be trained for a minimum of
three months on the unique requirements of Games
publications while the printers need to understand the
colour palate and print standards required.
FINANCE AND ACCOUNTS
The FA’s deliverables included:
• Financial management and to exercise due and effective
budgetary control, maintain a high level of probity,
transparency and accountability
• To develop, implement and manage a financial and
managerial accounting system and generate alerts for the
management; manage cash flows
• Plan, design and implement an efficient, prompt and
transparent bill processing system, efficient tax planning,
insurance planning for various events, preparation of
closure report for the Games
• Finding effective solutions within the framework of laid
down rules and procedures, contributing to strategies for
the procurement and delivery of the services
Recommendations
• The Accounts and Finance FA, like any other FA, should be
manned by professionally qualified people of high integrity.
• The delegation of financial powers should commensurate
with the responsibility thrust on the different officials.
• The system of record keeping and internal check of bills
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