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POST GAMES REPORT - Commonwealth Games Federation

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During <strong>Games</strong> Time, the FA successfully handled the<br />

following:<br />

• Gate management including pedestrian flow from shuttle<br />

drop-offs, queuing, ticket check, turnstile operation and<br />

ticket rip.<br />

• Exercised control over Common Domain, i.e., the Spectator<br />

Plaza including information booths, announcements, marshalling,<br />

lost and found and response teams.<br />

• Managed Seating Bowls taking care of ushering, guiding,<br />

seating management and response team in case of<br />

exigencies.<br />

Key Lessons<br />

• Spectator Services was a new concept and it took<br />

deliberation and time to crystallise the scope and role<br />

of the FA. This impacted the process of operational and<br />

manpower planning<br />

• Spectator Services was a manpower intensive FA. It was<br />

required to deliver services at 18 competition venues<br />

simultaneously. This required astute planning and flawless<br />

execution<br />

• Spectator Services FA being Human Resource specific,<br />

required a humane touch in all aspects of its deliverance.<br />

Hence, the main focus was team building. Delayed<br />

recruitment did impinge on the process<br />

• The volunteer culture is still to be imbibed in India. There<br />

is a need to raise ‘city volunteer corps’ which can play a<br />

major role in any kind of situation. Notwithstanding this,<br />

due to painstaking efforts, volunteers were well integrated<br />

in to the venue teams, though at the last moment, and<br />

achieved the desired results.<br />

SPONSORSHIP<br />

The Sponsorship FA’s aim was to raise revenue through<br />

sponsorship and facilitate delivery of the promised marketing<br />

rights and benefits to the sponsors.<br />

Despite having fallen short of the target, the sponsorship<br />

funds are a record for any <strong>Commonwealth</strong> <strong>Games</strong> to date<br />

with some of the best blue-chip companies on board.<br />

Indian Railways’ sponsorship Rs. 100 crore made them<br />

the Lead Partner of the <strong>Games</strong>. Indian Railways went all<br />

106<br />

<strong>POST</strong> <strong>GAMES</strong> <strong>REPORT</strong> DELHI 2010

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