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AMANDA HYNAN FINAL THESIS PDF

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good online social connections to their peers. Lenhart, Purcell, Smith and Zickuhr<br />

(2010) reported 93% of young people in America had access to the internet and 73%<br />

used social networks. Figures are similar in the UK, 93% of 12-15 year olds are<br />

reported to have access to the internet with 75% having an active social networking<br />

profile (Ofcom, 2011). Survey data collected from 25 European countries (n=25,142<br />

children and parents) shows on average 50% of children (9-16 years), have access to<br />

the internet in their bedroom and 40% via a mobile device and these figures are higher<br />

for Northern European countries (Livingstone, Haddon, Gorzig & Olafsson, 2011).<br />

Opportunities for online entertainment and social communication are strong<br />

motivators for digital engagement among young people (Livingstone & Helsper,<br />

2007). Mesch and Talmud (2010) conclude young people evaluate a wide range of<br />

options when considering keeping in contact with their peers and online and offline<br />

communication converges with choices made over<br />

“face-to-face, email, instant messaging, chat rooms, phones, SMSs – according to<br />

their communicative needs” (p.95).<br />

The issue to bear in mind according to Livingstone and Helsper (2007) is that simply<br />

using the internet is not a goal in itself and research must try to understand how using<br />

the internet links to the broader social inclusion/exclusion agenda. They warn of the<br />

risks of a digital divide developing amongst young people that threatens opportunities<br />

for inclusion as most young people expect their peers to be online and social media<br />

use is integral to their relationships.<br />

2.4.4. Social capital and internet-based research<br />

The concept of social capital has been utilised by researchers when looking at the<br />

value of the internet and social media in regard to social ties (Valenzuela, Park &<br />

Kee, 2009). Social capital is an influential concept that has gained ground over the<br />

latter half of the last century and emphasises the reciprocal nature of social<br />

relationships and the importance this has for achieving mutual goals. Schuller, Baron<br />

and Field (2000) discuss how the concept has a broad appeal although it is not without<br />

critics. They discuss how in terms of origin there are texts that: mention the term<br />

directly, others which use the key concepts of trust and networks, and those that are<br />

related to social capital but do not explicitly refer to it by name. MacGillivray and<br />

41

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