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Darwin's Dangerous Idea - Evolution and the Meaning of Life

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356 THE CRANES OF CULTURE Could There Be a Science <strong>of</strong>Memetics? 357<br />

10 (p. 293), that species are invisible without a modicum <strong>of</strong> stasis, but<br />

remember, too, that this is an epistemological, not a metaphysical, point: if<br />

species weren't ra<strong>the</strong>r static, we couldn't find out <strong>and</strong> organize <strong>the</strong> facts<br />

needed to do certain kinds <strong>of</strong> science; that wouldn't show, however, that <strong>the</strong><br />

phenomena weren't governed by natural selection. Similarly, <strong>the</strong> conclusion<br />

here would be a pessimistic epistemological conclusion: even if memes do<br />

originate by a process <strong>of</strong> "descent with modification," our chances <strong>of</strong><br />

cranking out a science that charts that descent are slim.<br />

Once <strong>the</strong> worry is put in that form, it points to what may seem to be a<br />

partial solution. One <strong>of</strong> <strong>the</strong> most striking features <strong>of</strong> cultural evolution is <strong>the</strong><br />

ease, reliability, <strong>and</strong> confidence with which we can identify commonalities in<br />

spite <strong>of</strong> <strong>the</strong> vast differences in underlying media. What do Romeo <strong>and</strong> Juliet<br />

<strong>and</strong> (<strong>the</strong> film, let's say, <strong>of</strong>) West Side Story have in common (Dennett 1987b)?<br />

Not a string <strong>of</strong> English characters, not even a sequence <strong>of</strong> propositions (in<br />

English or French or German... translation). What is in common, <strong>of</strong> course, is<br />

not a syntactic property or system <strong>of</strong> properties but a semantic property or<br />

system <strong>of</strong> properties: <strong>the</strong> story, not <strong>the</strong> text; <strong>the</strong> characters <strong>and</strong> <strong>the</strong>ir<br />

personalities, not <strong>the</strong>ir names <strong>and</strong> speeches. What we so readily identify as <strong>the</strong><br />

same thing in both cases is <strong>the</strong> predicament that both William Shakespeare<br />

<strong>and</strong> Arthur Laurents (who wrote <strong>the</strong> book for West Side Story) want us to<br />

think about. So it is only at <strong>the</strong> level <strong>of</strong> intentional objects, once we have<br />

adopted <strong>the</strong> intentional stance, that we can describe <strong>the</strong>se common<br />

properties. 7 When we do adopt <strong>the</strong> stance, <strong>the</strong> sought-for common features<br />

<strong>of</strong>ten stick out like sore thumbs.<br />

Does this help? Yes, but we must be careful about a problem we have<br />

already identified in several different guises: <strong>the</strong> problem <strong>of</strong> how to tell<br />

plagiarism (or respectful borrowing) from convergent evolution. As Hull<br />

(1982, p. 300) points out, we do not want to consider two identical cultural<br />

items as instances <strong>of</strong> <strong>the</strong> same meme unless <strong>the</strong>y are related by descent. (The<br />

genes for octopus eyes are not <strong>the</strong> same genes as those for dolphin eyes,<br />

however similar <strong>the</strong> eyes may appear.) This is apt to create a host <strong>of</strong> illusions,<br />

or just undecidability, for cultural evolutionists whenever <strong>the</strong>y attempt to<br />

trace <strong>the</strong> memes for Good Tricks. The more abstract <strong>the</strong> level at which we<br />

identify <strong>the</strong> memes, <strong>the</strong> harder it is to tell convergent evolution from descent.<br />

We happen to know, because <strong>the</strong>y told us, that <strong>the</strong> creators <strong>of</strong> West Side Story<br />

(Arthur Laurents, Jerome Robbins, <strong>and</strong> Leonard Bernstein) got <strong>the</strong> idea from<br />

Romeo <strong>and</strong> Juliet, but if <strong>the</strong>y had been carefully secretive about this, we<br />

might well have thought <strong>the</strong>y had simply<br />

7. Cf. <strong>the</strong> parallel point about <strong>the</strong> welcome—indeed, indispensable—power <strong>of</strong> adopting<br />

<strong>the</strong> intentional stance as a scientific tactic in heteropbenomenology, <strong>the</strong> objective science<br />

<strong>of</strong> consciousness (Dennett 1991a).<br />

reinvented a wheel, rediscovered a cultural "universal" that will appear, on its<br />

own, in almost any cultural evolution. The more purely semantic our<br />

principles <strong>of</strong> identification are—or, in o<strong>the</strong>r words, <strong>the</strong> less bound <strong>the</strong>y are to<br />

particular forms <strong>of</strong> expression—<strong>the</strong> harder it is to trace descent with<br />

confidence. (Remember that it was peculiarities in <strong>the</strong> particular form <strong>of</strong><br />

expression that gave Otto Neugebauer his crucial clue in deciphering <strong>the</strong><br />

mystery <strong>of</strong> <strong>the</strong> Greek translation <strong>of</strong> <strong>the</strong> Babylonian ephemeris in chapter 6.)<br />

This is <strong>the</strong> same epistemological problem, in <strong>the</strong> science <strong>of</strong> culture, that<br />

taxonomists confront when <strong>the</strong>y try to sort out homology from analogy,<br />

ancestral from derived characters, in cladistic analysis (Mark Ridley 1985).<br />

<strong>Idea</strong>lly, in <strong>the</strong> imagined field <strong>of</strong> cultural cladistics, one would want to find<br />

"characters"—literally, alphabetic characters—that are functionally optional<br />

choices within a huge class <strong>of</strong> possible alternatives. If we found whole<br />

speeches by Tony <strong>and</strong> Maria that suspiciously replicated <strong>the</strong> words <strong>and</strong><br />

phrases <strong>of</strong> Romeo <strong>and</strong> Juliet, we wouldn't need autobiographical clues from<br />

Laurents, Robbins, or Bernstein. We wouldn't hesitate to declare that <strong>the</strong><br />

coincidence <strong>of</strong> <strong>the</strong> words was no coincidence; Design Space is too Vast to<br />

make that credible.<br />

In general, however, we can't count on such discoveries in our attempts at a<br />

science <strong>of</strong> cultural evolution. Suppose, for instance, we want to argue that<br />

such institutions as agriculture or monarchy, or even such particular practices<br />

as tattooing or shaking h<strong>and</strong>s, descend from a common cultural ancestor<br />

instead <strong>of</strong> having been independently reinvented. There is a trade<strong>of</strong>f. To <strong>the</strong><br />

extent that we have to go to quite abstract functional (or semantic) levels to<br />

find our common features, we lose <strong>the</strong> capacity to tell homology from<br />

analog)', descent from convergent evolution. This has always been tacitly<br />

appreciated by students <strong>of</strong> culture, <strong>of</strong> course, quite independently <strong>of</strong><br />

Darwinian thinking. Consider what you can deduce from potsherds, for<br />

instance. Anthropologists looking for evidence <strong>of</strong> shared culture are, quite<br />

properly, more impressed by common idiosyncrasies <strong>of</strong> decorative style than<br />

by common functional shapes. Or consider <strong>the</strong> fact that two widely separated<br />

cultures both used boats; this is no evidence at all <strong>of</strong> a shared cultural<br />

heritage. If both cultures were to paint eyes on <strong>the</strong> bows <strong>of</strong> <strong>the</strong>ir boats, it<br />

would be much more interesting, but still a ra<strong>the</strong>r obvious move in <strong>the</strong> game<br />

<strong>of</strong> design. If both cultures were to paint, say, blue hexagons on <strong>the</strong> bows <strong>of</strong><br />

<strong>the</strong>ir boats, this would be telling indeed.<br />

The anthropologist Dan Sperber, who has thought a great deal about<br />

cultural evolution, thinks <strong>the</strong>re is a problem with any use <strong>of</strong> abstract, intentional<br />

objects as <strong>the</strong> anchors for a scientific project. Such abstract objects,<br />

he claims,<br />

do not directly enter into causal relations. What caused your indigestion<br />

was not <strong>the</strong> Mornay sauce recipe in <strong>the</strong> abstract, but your host having read

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