student feedback and leadership - Office for Learning and Teaching

Student Feedback & Leadership
undertaken as a single elective by students outside the Marketing Degree
or as the first of several marketing electives taken as a minor stream.
MKTG1025 is a prerequisite for all other marketing courses.
Marketing Principles provides an overview of the marketing process, and how
it works within the Australian business context. The aim of MKTG1025 is to
introduce students to the important concepts underpinning the marketing
process and the practical tools used by marketers to implement marketing
strategies and campaigns. MKTG1025 is based on both the theory and
practice of marketing and introduces the student to the importance of the
marketing philosophy to future business viability.
For marketing students, MKTG1025 offers a preview to many of the important
marketing courses they will be studying throughout their course and provides
them with the basic concepts and tools with which to explore the more
specialised marketing courses that follow. For all other students MKTG1025
offers insights into the field of marketing, putting into context the role
of marketing in an organisation and how it interfaces with other areas
within the organisation.
Students are expected to attend a two hour lecture and a one hour
demonstration lecture each week.
ECON1030 – Business Statistics
Business Statistics is a course that introduces students to a range of
statistical techniques used by managers in most major business disciplines
such as Accounting, Auditing, Economics, Finance, Human Resource
Management, Information Technology, Logistics and Transport and Marketing.
Hence, Business Statistics aims to equip students with a set of fundamental
quantitative skills that are essential for graduates to succeed in today’s modern
business environment. In particular, with exposure to Microsoft Excel and an
array of practical and business relevant examples, students are able to obtain
hands on experience by applying the statistical techniques. On completion,
students will have the proficiency to perform basic descriptive analysis of data,
interpret and present analytical findings and also interpret and critically evaluate
statistical analyses presented by others.
Students are expected to attend a two hour lecture and a two hour demonstration
lecture each week. Additionally, drop-in sessions are available to provide
students with an informal opportunity to seek further assistance.
ECON1010 – Macroeconomics 1
Macroeconomics aims to introduce students to the structure of today’s
Australian economy and demonstrate how economic developments impact
the Australian society. It provides students with the appropriate analytical skills
to assist in identifying the current state of an economy and likely future
developments. On completion, students will have the ability to critically
examine the effects of actual and projected macroeconomic policies, discuss
macroeconomic events that have occurred both domestically and across
the Asia-Pacific region and discuss how current economic developments
affect business environments and the general public of Australia.
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