2013-2014 Graduate Catalog Downloadable PDF (10.71MB)

268 Texas A&MHealth Science Center615. Strategic Planning & Marketing II. Credit 3. This course builds upon strategic planning and marketingconcepts introduced in PHPM 614. It provides an overview of marketing and how it can beapplied effectively to healthcare organizations. The course covers the history of healthcare marketing,basic marketing concepts and tools, the process of developing and managing a marketing plan, and thenature of healthcare markets and consumers. Prerequisite: PHPM 605 or PHPM 606 prior or concurrentlyand PHPM 614.616. Management of Human Resources. Credit 3. An introduction to the range of human resources issuesfacing the health delivery system administrator from benefits to grievances and human resourcesmanagement in health organizations. Course also covers personnel practices such as job analysis anddescription, recruitment, selection and compensation in various health delivery system settings. Prerequisite:PHPM 601 prior or concurrent.617. Health Care Quality Evaluation and Utilization Management. Credit 3. Overview of evolvinghealth delivery system quality mechanisms and approaches for maximizing quality control in health careorganizations. Includes concepts and practices of quality assessment, control and improvement, andaccreditation and outcome analysis in service delivery systems. Prerequisites: PHPM 602, PHEB 602 orSTAT 651 or STAT 652.618. Program Evaluation in Health Care Management. Credit 3. Course provides an overview of theutility of evaluation in policy planning and program management. Intent is to prepare the student to bean educated consumer of evaluation information, rather than a true evaluation researcher. Prerequisites:PHPM 601 and PHPM 605.619. Organization Theory. Credit 3. The primary purpose of this course is to develop competency in applicationof several major organizational theories to health care systems. During the semester, studentswill become familiar with the central assumptions, predictions, and implications of the following theories:sociology of professions, culture and climate, social networks, agency and stewardship, resourcedependence, institutional theory, and change implementation. Prerequisites: enrolled in PhD program.620. Operations Management. Credit 3. This course is organized around the types of tactical and operationaldecisions made by health care operations managers. Tactical decisions are medium- and longtermdecisions that together determine the processes by which health care services are produced and delivered,while operational decisions are short-term decisions concerned with utilizing resources to meetthe objectives of the organization in an efficient manner. Building on a “system-based” approach to thehealth care environment, analytical tools are examined to aid problem solving and decision-making inhealth care organizations. Where appropriate, spreadsheets will be used to ease computational work,facilitate analysis, and aid in the presentation of results. This course examines operational decisionsthrough a combination of lectures, problem sets, organizational analysis, and readings. Prerequisites:PHPM 617 and PHPM 631.621. Seminar in Interorganizational Research. Credit 3. Health services research in interorganizationalrelations includes: applications of theories such as social exchange, transaction costs, resource dependence,organization ecology, political, economic and institutional theory; and their applications tocommunity health networks, integrated delivery systems, and complex market and/or public policyapproaches to health services. Prerequisites: PHPM 619.622. Management Of Innovation In Health Services. Credit 3. This course examines the processesthrough wihich innovation is identified, studied, implemented, evaluated, and disseminated with particularattention to organization theory applied to innovation in the development, structure, and performanceof health care organizations and/or health systems. Prerequisite: PHPM 619 or PHPM 621.623. Health Care Financial Management I. Credit 3. This introductory course focuses on the most importantaccounting and financial management principles and concepts relevant to the managementof health services organizations. The course emphasizes the development of analytical thinking anddecision making skills. Class feature lecture, case studies, and discussion of current and “real life” issueswithin health care. At the end of the course, students should have a strong financial managementfoundation with an understanding of key issues, challenges, and solutions to use in their future healthcare organization.