2013-2014 Graduate Catalog Downloadable PDF (10.71MB)

Course Descriptions/Marketing 487680. Business and Corporate Strategy. (3-0). Credit 3. The nature of strategy and its relationship withperformance. Business level strategies, including: product and cost differentiation, cooperation, andimitation impeding strategies. Corporate level strategies, including: diversification, mergers and acquisitions,innovation and market share. Case analyses emphasized. Prerequisite: Graduate classification.681. Seminar. Credit 1 each semester. Critical examination of subject matter presented in current journals,monographs and bulletins in field of management. Classification 6 students may not enroll in thiscourse. Prerequisite: Graduate classification.684. Professional Internship. Credit 1 to 6. Directed internship in an organization to provide studentswith on-the-job training with professionals in organizational settings appropriate to the students’ professionalobjectives. Classification 6 students may not enroll in this course. Prerequisites: Approval ofMS program coordinator and department head.685. Directed Studies. Credit 1 to 6 each semester. Directed study on selected problems using recentdevelopments in business research methods. Classification 6 students may not enroll in this course.Prerequisites: Graduate classification and approval of instructor.686. Research Methods in Organizational Science II. (3-0). Credit 3. Continuation of topics introducedin Management 687; additional topics include survey research methodology, quantitative and qualitativefield methods; archival data collection; measurement and methods across time; issues in peer review andpublication. Prerequisites: Doctoral classification and MGMT 687 or approval of instructor.687. Research Methods in Organizational Science I. (3-0). Credit 3. Philosophy of science, theorydevelopment; survey of research methodology applicable to the study of organizational phenomena;research strategy and design; measurement and sampling issues; data collection methods; problemsand issues in organizational research. Prerequisites: Doctoral classification or approval of instructor;STAT 651 or equivalent.689. Special Topics in... Credit 1 to 4. Selected topics in an identified area of management. May be repeatedfor credit. Prerequisite: Graduate classification.690. Theory of Research in Management. (3-0). Credit 3. Research practicum; application of researchmethodology learned in MGMT 687; advanced readings in research methods; fundamental skills andconcepts needed to design and conduct dissertation research. Classification 6 students may not enroll inthis course. Prerequisites: Doctoral classification or approval of instructor; MGMT 687 or equivalent.691. Research. Credit 1 or more each semester. Research for thesis or dissertation. Classification 6 studentsmay not enroll in this course. Prerequisite: Graduate classification.Department of Marketingmays.tamu.edu/mktgHead: P. Varadarajan; Graduate Advisor: S. McDanielThe Department of Marketing offers graduate studies leading to MS and PhD degrees and courseworksupporting the Mays Business School’s MBA degree. These programs provide training for studentsinterested in marketing careers.The MS degree program consists of 38 credit hours (provided students have the necessary preparatorycoursework) and is designed to give a greater degree of specialization in marketing than the MBAprogram. The PhD program is designed to prepare students for careers in research and teaching as wellas specialized staff positions in public and private organizations.Additional information, including specific departmental requirements, may be obtained by contactingthe department or the Office of the Dean, Mays Business School.Marketing(MKTG)613. Marketing Management. Credit 1 to 3. Core MBA marketing class examines history of marketing,environment that impacts marketing decisions of firms and consumers, buyer behavior, marketingethics, marketing research, market segmentation, product positioning, new product management, andstrategic challenges associated with integrating major marketing mix decision elements; product, price,distribution, and promotion. May be repeated for up to 3 hours of credit. Classification 6 students maynot enroll in this course. Prerequisite: Enrollment is limited to BUAD classification 7.