RockhuRst univeRsity 2012–2014 catalog

218Concentration in Management (15 hours total)MG 3010 Principles of ManagementMG 3500 Leadership DevelopmentMG 4350 International ManagementChoose two of the following electives:MG 3800 Competitive Analysis: An International PerspectiveMG 4170 Leadership in the 21st CenturyMG 4400 Small Business Management/EntrepreneurshipConcentration in Marketing (15 hours total)MK 3200 Consumer BehaviorMK 3350 International MarketingMK 4100 Marketing ResearchMK 4400 Personal Selling and Sales ManagementMK 4500 Marketing PolicyBachelor of Arts in EconomicsThe goal of the BA in Economics is to prepare future leaders with the proper analytical,ethical and oral communication skills which are necessary to succeed within all areas ofeconomics. This is accomplished through offering students a solid foundation in economicsto understand the complexities of the economy and how it impacts and is impactedby all other aspects of society. This is then complemented by selection of a track of studyin economics and related courses that is more focused on a student’s individual interestsand career aspirations. Upon completion students will be able to engage in evaluative andcritical analysis of economic issues and determination and evaluation of relevant policiesboth in the general economic contexts as well as those in their chosen track. This preparesthem for careers in their designated areas of interest as well as preparation for continuedgraduate study.Policy: Global, National, Industrial TrackThe Policy track prepares students for either continued graduate study or careers immediatelyafter graduation. Graduate programs include those in law, public administration,graduate social science programs such as in economics, political science, and sociology,interdisciplinary programs such as planning and urban development, environment andsustainability, economic development and development studies, and a wide variety of specializedadministrative programs such as health administration. Students who decide togain practical experience immediately upon graduation from Rockhurst would find someof the best opportunities in manufacturing and agriculture firms, business services, healthcare, utility companies, state and local government, and federal and international regulatoryagencies and international organizations.Financial Markets and Economic Analysis TrackThe Financial Markets and Economic Analysis track prepares students for success withinboth the investments and the financial markets and institutions areas of finance. Consultingopportunities are prevalent in both investment management and asset planning.Banking, both commercial and retail, as well as investment banking offer an array ofcareer choices. Investment management, including pension and trust management, offerfuture career choices. The global arena is becoming quite sophisticated, offering careerchoices in world portfolio investing including: the management of derivatives, hedge