RockhuRst univeRsity 2012–2014 catalog

organization, game theory, and complexity analysiswhich are used in may fields besides Economics.The broad sweep of modern economics andstrategy research is organized and presented on awide variety of issues, such as defining boundaries,“make or buy fallacies,” competitor identification,rivalry, commitment, cooperation, and strategicpositioning. Prerequisite: Sophomore standing orabove, BUS 3350 or equivalent, and EC 1100.Recommended: MK 3000.MG 4170. Leadership in the 21st Century (3)Students will explore leadership issues as they relateto societal and business trends. Topics will includetechnology, the environment, and globalization aswell as economic, political, cultural, and spiritualtrends. The course will use historical and futureperspectives to explore ways in which we mightimprove our world and the contributions businessmakes to this future. This course will follow aseminar format using a variety of resources includingtexts (non-business or business), periodicals,guest speakers, films, etc., to help inform the discussionsand activities of the course. Prerequisite:MG 3300.MG 4350. International Management (3)This course builds upon several key conceptsintroduced in BUS 3350 Business in Global Environments.It extends the discussion of how political,economic, legal, and technological developmentsare affecting the management of internationalbusiness operations. It pays special attention tothe role of culture and the challenges inherent inmanaging employees, operating facilities, and targetingmarkets across cultures. Finally, it examinesthe managerial and ethical implications of variousinternational entry modes. Prerequisite: BUS 3350.(GPR)MG 4400. Small BusinessManagement/Entrepreneurship (3)This course focuses on the unique issues facing thesmall business owner, as well as extensive coverageof unique business functions that the small businessowner is likely to deal with. The course alsofocuses on 1) how to assess a potential businessopportunity and 2) how to prepare a business planfor use as both a strategic document and a documentfor dealing with potential financial backers.Prerequisite: MG 3300, MK 3000, FN 3000, seniorstanding.MG 4940. Business Leadership: Strategy,Policy and Ethics (3)This course is an integrative capstone experiencefocusing on strategy and policy development fororganizations within the context of sometimesconflicting ethical constraints. Strategy implementationchallenges are also explored. The courseprovides an opportunity to integrate the knowledgedrawn from functional area courses in the solutionof problems discovered by the analysis of bothpublished cases and live interactions with the managersof companies and organizations within theKansas City region. Prerequisite: BUS 1900, BUS3350, FN 3000, MG 3300, BUS 3100 (or AC3500), MK 3000, senior standing.MarketingMK 3000. Principles of Marketing (3)This course briefly covers all the aspects of marketingthat are covered in depth in the subsequentmarketing courses. The student is introduced tomarketing’s 4Ps (Product, Price, Promotion, andPhysical Distribution)—something that everyoneneeds to know, no matter the career choice made.In this course you will learn the essential marketingvocabulary, basic principles and concepts, and howto use these principles when running your ownbusiness or working in an organization. The textis very important in this course and the student’slearning is aided through the use of videos, presentations,class activities and discussions. Prerequisite:Junior standing.MK 3200. Consumer Behavior (3)This course is an application of behavioral scientistresearch into the field of marketing. Researchconducted by psychologist, sociologists, social psychologists,economists, cultural anthropologists andother behavioral scientists are use to help us solvemarketing problems. Students will learn why theytend to buy the products and services they do; and,how marketing practitioners can anticipate andpredict buying behavior. In this course studentsgive oral presentations, participate in team discussions,write short papers, do some critical thinkingand view videos that demonstrate the applicationof marketing principles. Prerequisite: MK 3000and junior standing.MK 3300. Advertising and Promotions (3)Advertisements and promotions use applied communicationtechniques. Because organizations musttell their story to the public, effective marketersmust become proficient in the use of oral and writtencommunications, nonverbal communications,listening skills, music, theatre, art and other techniquesto get their message to the target audience.Specifically the students study how advertising,sales promotions, public relations, personal selling,direct marketing, and Internet is used as part of theoverall marketing plan. Each student will inventor select an existing product or service and thendevelop an Integrated Marketing Communication(an advertising campaign) for it. Students thenpresent their IMCs to the class both orally and inwriting. Prerequisite: MK 3000 and junior standing.MK 3350. International Marketing (3)This course addresses the global issues that impactconcepts relevant to companies engaging the internationalmarketplace. It introduces the student tothe cultural, economic, geographic, political andlegal issues that affect the where, when and how toenter foreign markets. The course uses contempo-Helzberg School of ManagementUndergraduate Programs229