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Retours d’expériences Big Data en entreprise or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies. SAS - RABOBANK HOW DOES YOUR DATA FIT TOGETHER? As Manager Concern Controller at Rabobank, John Lambrechts was assigned to implement chain management to improve the bank’s ability to quickly gain insights from information coming from its chains or groups and improve decision making. The Rabobank Group, a leading global financial services provider serving more than 10 million customers and headquartered in The Netherlands, wanted to optimize its operations by improving the financial and collaborative alignment across its chains. “ We are much more flexible in our ability to provide information and direct our chain managers more effectively. Our people have become more engaged because they can quickly see the results of what they do. ” John Lambrechts, Manager Concern Control Lambrechts explains, “The first step we took to properly set this up, was to look at the data available and to determine how this could be viewed. We discovered that there was an enormous amount of data available from all groups of the bank’s organizational chain such as departments, business units and local branches. We needed one system to integrate and structure all the information efficiently and provide the ability to share results.” NEW INSIGHTS Lambrechts found data visualization to be the perfect match. “Data visualization lets us analyze large amounts of data. The diverse visual options lead us to ask new questions that we had not asked before,” said Lambrechts. “We are much more flexible in our ability to provide information and direct our chain managers more effectively. Our people have become more engaged because they can quickly see the results of what they do.” Rabobank developed new cost and chain models with partner Finext and implemented SAS Visual Analytics. “The bank also created a new data scientist job function for banking chain specialists. These specialists can probe the data more extensively, evaluate cost backgrounds, and establish relationships and causes.” Because of the resulting transparency, Rabobank can see exactly who does what within the chain and which areas must be tightened to optimize the profit of the chain. And although the solution is scalable to the number of users, the banking group is using it in a strictly controlled environment to standardize how information is provided to chain managers and organizational leaders. POSITIVE OUTCOMES “I am extremely proud of what we have achieved so far. We have seen an increase in our managers’ use of chain information,” says Lambrechts. “Another important outcome has been the removal of boundaries between the chains and the motivation to develop new thought processes. In the past, for example, departments would look within to find cost savings. But this type of siloed action was sub-optimal and not always in the organization’s best interests. With the knowledge and access to all chain information, we are able to let go of old business models and replace them with more dynamic ones.” CHALLENGE Improving how information is retrieved and shared from all groups within Rabobank’s organizational chains to optimize operations and make faster decisions. SOLUTION SAS® Visual Analytics BENEFITS • A centralized view of information about the bank’s organizational chains for improved financial and collaborative alignment. • A dynamic organization where the boundaries between departments and business components are removed and chain information is embraced by decision makers. Document réalisé par la Société Corp Events - Janvier 2015 102
Retours d’expériences Big Data en entreprise The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies. SAS - TELECOM ITALIA VISUALIZING DATA MAKES HEARING IT MUCH EASIER To operate in the crowded telecommunications industry, service providers must answer the call for speed and availability millions of times each day. To prosper, they have to pick up the phone before it ever rings. As Italy’s largest telecommunications provider, and with a notable presence in Latin America, Telecom Italia always looks for ways to improve customer experience. That means delivering the reliable service that subscribers expect today – and knowing which offers they will expect tomorrow. “ We’re very impressed in terms of the usability and flexibility – and time to market, too – of SAS Visual Analytics. ” Fabrizio Bellezza, Vice President of National Wholesale Services and Head of Market Development LISTEN TO THE DATA As part of a program to improve customer experience for its 32 million mobile subscribers, the company had to extend and reinforce its ability to monitor network service. To make sense of the enormous amount of unique and varied data at its disposal, Telecom Italia turned to SAS for a way to make wise decisions quickly based on up-tothe-minute trends. “We need to be able to respond quickly with new and improved offerings to our customers, and to analyze the impact of these offers for the foreseeable future,” says Fabrizio Bellezza, Vice President of National Wholesale Services and Head of Market Development at Telecom Italia. “Analysis that is valuable and makes sense today may be irrelevant tomorrow. And we need to see well beyond tomorrow.” To understand how it stacks up to the competition, Telecom Italia needed to define and analyze key performance indicators for mobile network voice and data traffic. In a fast-changing market filled with devices and applications running on different generations of technology, what’s relevant today might not be tomorrow. And beating the competition means always knowing the right offer for each customer at the right time. THE SOLUTION With SAS® Visual Analytics, business executives at Telecom Italia can compare the performance between all operators for a key indicator – such as accessibility or percentage of dropped calls – on a single screen for a quick overview of pertinent strengths and weaknesses. Using SAS, Telecom Italia adds in-memory analytics and advanced data visualization to the provider’s geomarketing system, simplifying the decision-support and operational processes that go into technical and commercial planning. “SAS Visual Analytics supports us in identifying network shortcomings and making fast improvements,” Bellezza says. “It also allows us to calculate the statistical correlations between various KPIs for more effective further analysis. “SAS Visual Analytics has allowed us to identify profitable areas that we can strengthen in terms of infrastructure and services to be marketed.” IN-DEPTH ANALYSIS OF KPIS A company whose leadership has always understood the role of sophisticated analytics in monitoring network traffic and performance, in addition to spotting trends, Telecom Italia has used SAS since the 1990s. SAS Visual Analytics allows Telecom Italia to analyze a range of KPIs at different levels of aggregation for both voice and data traffic. These can be viewed on a single screen and can include: • Accessibility • Drop rate • Call setup time • Data throughput Document réalisé par la Société Corp Events - Janvier 2015 103
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