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Retours d’expériences Big Data en entreprise MARKLOGIC - PRESS ASSOCIATION DATA IN THE NEWS MULTIMEDIA CONTENT PROVIDER STREAMLINES DELIVERY WITH A CENTRALIZED PLATFORM COMPANY OVERVIEW For over 140 years, the Press Association (PA) has served as the UK’s biggest provider of fast, fair, and accurate news content. Today, PA Group provides a range of global multimedia content and editorial services, including news, sports, data, weather forecasts, images and video as well as more bespoke services. Their diverse customer base ranges across media and from small businesses to global corporations and government agencies. CHALLENGE Originally made up of multiple companies brought together to form PA Group and with such diversification in different types of content and services, more technical cohesion and strategy was needed when John O’Donovan joined as Director of Architecture & Development. “All of the different parts of the business were utilizing different technologies,” he says. “Each of the various types of data - images, video, news stories and so on - were built and managed on different systems.” PA needed a new, centralized solution that could handle XML, while also merging a large volume of structured and unstructured content in a useful and efficient way. O’Donovan and his team knew that traditional databases wouldn’t have that capability: “We needed something that could build a single, common platform to align all of our diverse and complex content.” Speed and efficiency were also key considerations. With previous solutions, the company was spending 70% of their time managing and manipulating data before they could get any use out of it. It was important that the new platform be fast and flexible. SOLUTION PA has enjoyed a beneficial relationship with MarkLogic for several years. Most notably, they used MarkLogic to facilitate news delivery during the Olympic Games and have rebuilt their central editorial system including certain sports news systems using MarkLogic as the common content store. During the Olympics, PA fulfilled over 50 billion information requests, including competition results, athlete information, news stories and more. MarkLogic rose to the challenge, serving up all that data in a fast and efficient manner for it to be distributed to many different clients in 26 languages across 40 regional territories. “Throughout the whole event, the technology worked exactly the way we wanted it to,” says O’Donovan. When considering their key objectives for the new platform, MarkLogic was a natural fit; “The platform aligned perfectly with our business strategy and development goals,” O’Donovan says. “They were equipped to deliver a central, common database - one system to accommodate all types of data.” After a successful launch, the PA team immediately recognized several key benefits. The new system had the flexibility and scalability they needed, which will seamlessly accommodate future growth. It also offered a high degree of security they were seeking. With the new platform, PA is able to manage data issues much more efficiently. As an example, one specific project would have taken up to 100 workdays to complete with the old platform; with the MarkLogic solution, it took only 34 days - a 66% boost in efficiency. “There are fewer restrictions and less complexity in transforming data from one format to another,” notes O’Donovan. “We can store and manage data in a way that aligns with how we want to present it to customers.” Overall, PA feels they are utilizing the new tool to the best of its ability, enabling them to not only deliver their existing products, but to also deploy new solutions that were previously too difficult, time-consuming or expensive to build. SUMMARY After successfully launching several key applications, the Press Association has become a huge advocate of Mark- Logic. “We’ve converted many people over to their platform,” O’Donovan says. “It’s fun to watch people use it and have these ‘Eureka’ moments when they realize how easy it is to do things that used to be so complex.” According to O’Donovan, even the most traditional developers become invigorated by MarkLogic’s clever and unique way of handling structured and unstructured data. “MarkLogic provides an elegant solution for dealing with the complex content issues of the PA.” For this high-volume multimedia content provider, such a capability is newsworthy indeed. Document réalisé par la Société Corp Events - Janvier 2015 56
Retours d’expériences Big Data en entreprise MARKLOGIC - REED BUSINESS INFORMATION - 4D CONCEPT STREAMLINING PUBLICATION PRODUCTION PROCESSES AT REED BUSINESS INFORMATION FRANCE CORPORATE OVERVIEW: Reed Elsevier is the world’s leading publisher of professional content, with 37,000 employees across 200 offices worldwide, accounting for sales of nearly 8 billion euros. Its four principal industry divisions – Sciences & Medical, Legal, Education, and Business – produce more than 15,000 professional references, magazines, books, CD- ROMs, online information and business intelligence services annually. As a subsidiary of Reed Elsevier, Reed Business Informa- tion (RBI) provides business professionals across five continents unrivaled access to a wide range of communication and information channels. With offerings from magazines to directories, conferences to market re- search, RBI’s main objective is to become the undeniable reference in key business sectors across a diverse range of industries. The company’s vision is that superior information and communication products help its customers gain competitive advantage in areas such as commerce, marketing and decision support. Yet, just as important to its central mission, is to operate as a cost-efficient, high performing organization. When assessing any new technology, RBI strikes a constant balance between cost and the potential impact of effective, efficient, but substantial investment in new revenue streams. Driving this effort at its core is the utilization of the Internet as a key delivery channel. RBI’s portfolio of leading prestige brands comprise powerful products and services that, thanks to Mark Logic OEM partner 4Dcon- cept’s XMS product, leverage all forms of new media to adapt professional information to specific customer requirements. RBI FRANCE FACES PUBLICATION CHALLENGES RBI France publishes a number of successful titles including the leading French weekly business magazine Stratégies, the monthly Direction(s), the #1 electron- ics review in Europe EPN, and its sister publications EPN France and EDN Europe. Last March RBI acquired Cosmedias, the leading French publisher in the beauty market with famous magazines like Cosmétique Mag, ICN and Coiffure de Paris. The office also publishes books, guides, CDs and databases in areas of interest as diverse as social services, education, human resources, public policy, selfhelp, and legal. RBI France was laboring under challenging content transformation and production processes. Such issues have even greater negative impact in the publishing industry, where content is a company’s greatest asset. RBI France was already familiar with the power of XML to tag and index content, but reusing this content often proved quite difficult. Regarding its magazine content, RBI France remained tethered to use of an SQLServer database as its content repository. This meant that for reuse purposes, any existing content selected would be exported out into XML, reprocessed for publishing, and then new pages exported out of XML again for re-storage in the database. This laborious use of XML made the press composition process neither clean nor quick. The constant back and forth transformations required to produce new content – first for print production and ultimately to the web – was proving too difficult to manage. Waiting for production to get print content first and then load it on the Internet had introduced latency into the update process as well. It was becoming clear that RBI France’s content production, storage and retrieval processes were interfering with fulfilling one of its central missions – understanding and exceeding customer expectations. RBI resells its professional content to business partners who aren’t in the publishing business but rather leverage custom, industryspecific information published by RBI to better serve their own end customers. RBI France’s partners include banks, consumer sites, retail outlets, and technology companies. Because of its sometimes laborious production processes, RBI France’s wish to repurpose and realize more value from its digital content as new services was stymied, making the creation and delivery of added value to these indispensable partners both difficult and expensive. REQUIREMENTS FOR A NATIVE XML DATABASE SOLUTION Although RBI France’s main technical challenge was in transforming content back and forth from XML, its solution requirements did not end simply at a database that could handle XML. It needed to be a fully realized enter- prise content management system leveraging a single centralized XML repository as the main content source for all publishing operations. This required that the content platform selected offer workflow functionality to speed and ease production and content management of the French publisher’s books, magazines, websites, applications, and partner offerings. The company also wanted to be sure that the solution selected was fully compatible with Adobe Framemaker, InDesign and the other design tools already in use and favored by its editors. Finally, RBI was seeking a partnership with its supplier that would be long-term and mutually beneficial. Document réalisé par la Société Corp Events - Janvier 2015 57
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