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Retours d’expériences Big Data en entreprise Given the society’s wide range of information media— books, emails, manuals, tweets, metadata, and more—the data does not conform to a single schema, which means a traditional relational database can’t accommodate it. MarkLogic’s document-based data model is ideal for varied formats and hierarchical metadata. The RSC can simply load its information as-is, without having to conform to a rigid format. As Leeming points out, “A book chapter is very different from a journal article. A relational database can’t combine the two. MarkLogic is flexible enough to handle all types of unstructured content in a single delivery mechanism, from spreadsheets and images to videos and social media comments.” MarkLogic offers many key benefits, including the ability to store content as XML documents. The database also enables logical associations between different types of content. Each image, video, and article is automatically tagged, allowing users to find, understand, and process the information they need. As shown in the image above, searching RSC publications is a quick, intuitive process using a standard Web browser. The new MarkLogic platform will be a significant benefit in the RSC’s acquisition of The Merck Index. “We’re eagerly looking forward to developing The Merck Index for the digital future,” says Dr. James Milne, RSC Publishing Executive Director. The schema-less MarkLogic database will help to ensure the continued growth of the publication’s online format. SHARING THE KNOWLEDGE With the greater data accessibility afforded by the new MarkLogic database, the RSC’s publishing division has become much more productive, publishing more than 20,000 articles in 2011. “We can now publish three times as many journals and four times as many articles as we did in 2006, and get them to market faster,” says Leeming. “And we have the ability to build new educational programs to spread chemistry knowledge among more people.” In addition, since implementing the integrated MarkLogic database, the RSC has seen a 30 percent increase in article views, a 70 percent traffic boost on its educational websites, and a spike in research activity in India, China, and Brazil. Although the integrated data repository has been the biggest game-changer, the MarkLogic technology has enabled other opportunities. Leveraging MarkLogic’s Enterprise NoSQL database, the RSC has launched many new research journals, mobile applications, social media forums, and applications for children. Dr. Robert Parker, RSC Chief Executive, sums up the major role MarkLogic has played in this successful transition. “Using MarkLogic’s big data platform has allowed us to open up the world of chemistry to a much wider audience, whilst increasing the volume and quality of the research that we publish.” Document réalisé par la Société Corp Events - Janvier 2015 60
Retours d’expériences Big Data en entreprise MARKLOGIC - SPRINGER SPRINGER TAKES CONTROL OF ITS ONLINE CONTENT DELIVERY SCIENTIFIC PUBLISHER USES MARKLOGIC TO TURN SPRINGERLINK INTO THE CORE OF ITS BUSINESS AND IMPROVE PERFORMANCE BY 50% COMPANY OVERVIEW For over 160 years, Springer has led the industry in scientific and medical publishing. With a staff of 6,000 employees around the world, the company publishes more than 8,000 new book titles each year—and that’s just in print. To meet the growing demand for online delivery, Springer also maintains an online catalog of more than 169,000 eBooks, and has the world’s largest open access portfolio. The company’s content delivery platform, SpringerLink, is the heart of the company’s business, hosting more than 8.4 million scientific documents including journals, books, series, protocols and reference works. CHALLENGES Launched in 1996, SpringerLink was one of the first publicly available online content platforms. The site was originally used as a home to some of the company’s journals, but as online content became an increasingly important part of the company’s business, SpringerLink became the hub for every journal the company published, and later, its entire library of books. With a massive content library and a shift in revenues from print to electronic, Springer needed a greater level of flexibility and control over its online content distribution, which had grown to account for two-thirds of total company revenue. The Springer team required: • An in-house solution. For the past eight years, Springer had been using a third-party technology provider to power SpringerLink. As it evolved into a crucial component of their revenue, the company decided that they didn’t want that strategic asset resting on a technology they didn’t own. • Rapid deployment. With the end of their outsourced technology contract fast approaching, Springer faced the daunting task of completing the project in just 11 months. • Fast search. As online content exploded, readers came to expect better functionality from content providers, including sub-second search. THE SOLUTION Springer chose MarkLogic as its new platform because it allowed them to deliver more rich applications to their customers so they could create a user experience that went beyond simply delivering a piece of content. It had previously built and deployed some high-performing applications using MarkLogic technology, including a tool to track the locations of document authors, a search engine for mathematicians, a program that displays snippets of scientific language in a publishing context, and SpringerImages, a robust platform that allows users to search through the millions of images stored in SpringerLink. BENEFITS MarkLogic gave Springer an in-house solution that dramatically improved SpringerLink’s performance. MarkLogic also helped Springer: • Create revenue. SpringerLink has become the core of Springer’s business, generating 95 percent of Springer’s online revenue and driving more than 2 million page requests and over a million downloads a day. • Increase performance. In fractions of a second, SpringerLink can now analyze hundreds of contracts per customer identifying which of the millions of items they can access. During high-traffic periods, the new platform loads twice as fast, and runs essential functions up to four times faster. • Boost user engagement. Since moving to MarkLogic, the time users spend on SpringerLink has increased by one-third, bounce rate has been cut in half, and number of page views grown. • Re-build SpringerImages. MarkLogic searches image captions as well as relevant text surrounding the image ensuring more robust and accurate results. • Fit its agile development process. MarkLogic’s agile approach supports automated tests, continuous integration and deployment, and weekly iterations. • Simplify architecture. MarkLogic’s built-in powerful search engine helped Springer simplify its architecture and allows users to subscribe to their own reusable queries. • Support multi-language search. MarkLogic is able to change the search parameters based on the user’s language. German-speaking users and English-speaking users will see results tailored to them. • Go to market quickly. From three releases each year on the old platform to now weekly releases, Springer is able to take new features to market as soon as a business need is identified. Document réalisé par la Société Corp Events - Janvier 2015 61
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