REX

Retours d’expériences Big Data en entreprise
RECOGNIZING AN OPPORTUNITY
With the industry-wide transformation in the way healthcare is obtained, delivered and paid for, pharmaceutical
companies are scouting for tools that can help them decode patients’ behaviour and consumption patterns.
In the context of this trend, PharmaSecure wanted to gain insights from its growing data repository to help strengthen
their partnerships with pharmaceutical customers while helping patients manage their diseases better.
“Data is at the corner stone of our business and we needed to make that our differentiating element. As a company,
our data volumes, client portfolio and maturity had undergone an evolutionary curve and it was time for us to use
an effective solution that could generate definable, powerful and intuitive analytics,” says Samit YADAV, Senior
Director, Technology and Operations, PharmaSecure.
At first, the team analysed its data through a cumbersome and inefficient process. Team members would dedicate
time every week to extracting information from different sources, populating Excel sheets with the data and finally,
deriving graphs to visually represent the findings. To address this challenge, the company wanted an analysis solution
that would offer a faster, interactive experience.
USING THE POWER OF SIMPLICITY FOR POWERFUL ANALYTICS
After a careful evaluation of the players in the visual analytics marketscape, in 2013 PharmaSecure chose Tableau
software due to its polished and comprehensive offering.
Today Tableau software is used by most members of PharmaSecure’s Operations team. Typically, PharmaSecure’s
MySQL and Excel data sources generate transactional databases of 200-500 rows a day, slated to reach
1000-2000 rows over the next six months.
Throughout the span of 18 months that the company has used Tableau, they are gaining value by drawing insights
from an ever increasing quantum of data. Today all internal reports are generated on Tableau with insights extracted
from data every week and every month. This move to a prescriptive style of analytics triggers faster decision
making for the company.
BELIEVING IN DATA ANALYTICS AND ITS INFLUENCE
Using Tableau, the company has been able to maximise the value from their growing data without having to invest
any additional resources.
“Tableau’s power lies in its simplicity and intuitiveness. Putting Tableau over our data integration layer, has given
us substantially greater insight across the business operations- supply chain, time to market, program enrollment,
distribution, sales force effectiveness among other aspects,” Abhijit elaborates.
Going forward, PharmaSecure will also start Tableau deployment with its customers whereby they will be able to
not only access but build Tableau data charts on their own.
“The biggest highlight of using Tableau has been that our entire team now truly believes in the power of insightful
data. Thanks to Tableau, we as an organisation have become a lot more excited about using data in impactful and
interesting ways for our customers.”
TABLEAU SOFTWARE - SKYROCK
SKYROCK.COM S’OFFRE UN OUTIL DÉCISIONNEL
RAPIDE ET FACILE À UTILISER
o Partner : Skyrock.com
o Contact person : Loïc Cadiot, chef de projet chez Skyrock et Edouard Beaucourt (Tableau Software)
OBJECTIFS:
Uniformiser les outils décisionnels. En effet, jusqu’à récemment, la réponse de Skyrock consistait à autoriser
chaque service à utiliser son propre outil décisionnel, au détriment de l’efficacité, de la productivité et de la convivialité.
Par exemple, les utilisateurs Marketing pour la partie « éditeur » (construisent le site) utilisaient un système,
tandis que ceux de la régie publicitaire (monétisent le site), en utilisaient un autre pour présenter les impressions
de page, les visiteurs uniques, le CA généré… etc. Skyrock s’est rendu compte que le choix d’une solution décisionnelle
standardisée, unique et ultraperformante transformait la capacité de ses utilisateurs à analyser et comprendre
les données. Cela s’explique par le fait que naturellement, on voit et on comprend plus efficacement les
données avec des visualisations interactives. Au final, le nouveau système de Skyrock a apporté des réponses aux
questions, permettant ainsi de faire progresser les audiences web et les revenus publicitaires.
PRÉSENTATION :
Skyrock.com est le premier réseau social de blogs français et européen, avec plus de 34 millions de blogs dans
le monde. « Skyrock doit analyser de grandes quantités de données, et Tableau est une solution ultraperformante
Document réalisé par la Société Corp Events - Janvier 2015
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