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The Marines, Counterinsurgency, and Strategic Culture

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Norms and Perceptual Lens 121

for counterinsurgency. “We prize above all else, innovation at the point of

friction.” He points out that this is what the Corps selects for in its officer

candidates and rewards in its noncommissioned officers (NCOs). The Corps

looks for individuals who can “think on their feet” and then trains them to

become even better at it. 28

Deborah Avant reinforces this concept in her work on military doctrine.

Her scholarship leans heavily on Charles Krulak’s testimonial of Marine

innovation, contending along with him that flexibility has become “a part of

the professional ethos of the marines.” 29 She takes Krulak at his word—that

the Marines have historically been rewarded for innovation and not usually

punished if innovations fell flat. Ricks observed as much during his stint

with Marines and claims that the Corps, consequently, is most adept among

the American services at addressing its own faults. 30 He cites a culture of

open and candid criticism, even from the bottom up. It is due to this ethos,

in part, that USMC intelligence officer Ben Connable claims that the Marine

Corps of the 1930s makes the grade in John Nagl’s “learning organization”

test: “it promoted suggestions from the field, encouraged subordinates to

question policies, institutionally questioned its basic assumptions, generated

local SOPs [standard operating procedures], and had a senior officer corps

in close touch with men in the field.” 31

Connable builds on this claim to assert that the modern Corps is more

skilled than sister services at “operating in culturally complex environments.”

32 Marine doctrine assumes contextual complexity, and training follows

in the same spirit by imposing swift switches of both task and location

on recruits, a regimen designed to force would- be Marines to deal with

situations of flux and rapid change. 33 Writing of the mind- set that shaped

Marine training standards in the 1990s, James Woulfe explains, “One day

they could find themselves reacting to confusing changes of environment

in a short period of time. They might feed the hungry one minute and be

engaging a deadly enemy with rifle fire the next.” Tomorrow’s Marines must

be trained against getting comfortable because “their lives depend on their

ability to adapt quickly to the changing situation.” 34 Individual lives depend

on it and, according to Victor Krulak in First to Fight, so does the outcome

of the battle: “Try as hard as you can to be ready . . . but be willing to adapt

and improvise when it turns out to be a different battle than the one you

expected, because adaptability is where victory will be found.” 35

Marines are primed to contend with fast- paced, chaotic environments.

Connable’s claim of deftness in “culturally complex” environments is a bit

of a different matter. In this the Marine Corps presents a strange dichotomy.

It has been the most forward- leaning of the services in emphasizing cultural

competence and investments in research and training. 36 As the men at the

tip of the spear, many Marines grasp that culture impacts the way humans

behave and may play a significant role in battlefront terrain. Connable’s claim

that Marines also possess “an innate ability to adapt to foreign cultures,”

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