Ernest Dichter Papers - Hagley Museum and Library

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Accession 2407 ERNEST DICHTER PAPERS Writings & Drafts SERIES III SUBJECT FILES (cont’d) B-177 Women: Conference on Women – New York, 1966 Dichter Defines the New Type of Woman, November 20, 1964 Femininity and Business Do Mix, n.d. Sales Management Magazine, Women Break From The Pattern, 1964, 1965 Why TV Shows Staring Women Are Enjoying Amazing Success, February 22, 1977 Women in Industry, n.d. Women‟s Lib – Don Daniels‟ column in the City, 1970 Women‟s Liberation Movement, n.d. Wool – The National Wool Grower, We Need More Creativity in Meat Merchandising, 1970 Word-of-Mouth, 1958 Work, April 10, 1972 Work, n.d., 1977 Work – How Well Does Your Work Motivate You, n.d. World – What is Real-And What Isn‟t, National Enquirer, n.d. The World Consumer - Auto Nation, Lab Notes, n.d. Yankelovich – The Yankelovich Monitor, n.d., 1974 Young Man Market – DuPont (Peacock Revolution – speech), February 1966 Youth: Publicity, 1965 Youth Market: Are They Mini-Adults…, 1970 Youth and Development, 1970 Youth and Drugs, New York Post – Anti-Drug Ads Boomerang, 1970 100
SCOPE AND CONTENT NOTE Accession 2407 ERNEST DICHTER PAPERS Correspondence This Subgroup consists of 37 linear feet of Dr. Dichter’s correspondence files. Dichter kept his correspondence in several distinct series but seems to have rearranged them on several occasions, especially after his last move, when he kept certain files upstairs in his office and relegated others to storage. Because the correspondence deals extensively with Dichter’s writing and publishing, with soliciting clients for his motivational studies and seminars, and with arranging publicizing his activities, there is considerable overlap with all the other series of Dr. Dichter’s writings. When the Institute was at its peak and Dichter had a number of secretaries, the filing systems were more elaborate and precise than they were in his later years after moving out of the Castle. Nevertheless, there are considerable inconsistencies in the filing. For example, correspondence on the same basic matters may be filed partly under brand or product name and partly under company name. Company names may be filed in both direct and inverted order, e.g., as S.C. Johnson, Johnson (S.C.) or Johnson’s Wax. Dichter continued an active if reduced correspondence until the year before his death. A substantial part of Dichter’s correspondence is in his native German. The greater part of it is also in thin files, reflecting many short-term transactions. The fewer thick files reflect long-term relationships, such as those with professional colleagues and publishing houses. Much of Dichter’s work was dependent upon contacts that were both professional and personal, and this is reflected in the content of many of the files, which may include things like Christmas cards and other personal greetings. However, there are no files of purely personal or family correspondence. The smallest series is Dichter’s chronological file, covering the years 1976-1983 and 1985-1990. These are simply carbon copies of outbound letters on a variety of subjects, including arrangements with publishers, soliciting speaking engagements, negotiations regarding proposals and studies, and some of the more mundane business of running the Institute, such as customer complaints, relations with the local authorities, and the like. What Dichter called his “Foreign Correspondence” consists of seven linear feet and covers the years 1956 to 1990. As might be expected, the bulk of the files date from the 1970s to the mid-1980s, when Dichter’s foreign work was at its peak. This series consists of files that Dichter chose to arrange by country, but letters to foreign clients and contacts can be found in the other correspondence series as well. This correspondence deals with Dichter’s motivational work for foreign clients, with foreign publishing ventures, speaking engagements, and seminars, and foreign travel. The majority of the files deal with Austria, Germany and Switzerland, with lesser amounts of material on Australasia, Belgium, Brazil, Canada, Czechoslovakia, Great Britain, India, Israel, Italy, Japan, Mexico, Portugal, Russia, Scandinavia, South Africa, Spain, and Venezuela. The “Russia” files deal with Dichter’s late work in that country in 1988-1990. “Blue Book” 101
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Hagley Museum and Library P.O. Box
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HISTORY Accession 2407 ERNEST DICHT
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HISTORY (cont’d) Accession 2407 E
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Accession 2407 ERNEST DICHTER PAPER
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B-1 1 - 37 B-2 38C - 54D B-3 55 - 6
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B-79 1752G - 1765C B-80 1767A - 179
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Indexes to Studies: (Cont’d) B-21
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SERIES II NEWSLETTERS Accession 240
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SERIES III SEMINARS (cont’d) Acce
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SCOPE AND CONTENT NOTE Accession 24
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SERIES II PUBLICITY (cont’d) Acce
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