Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
Ernest Dichter Papers - Hagley Museum and Library
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Accession 2407<br />
ERNEST DICHTER PAPERS<br />
Writings & Drafts<br />
SERIES III SUBJECT FILES (cont’d)<br />
B-169 Lighter – The Psychology of Lighters <strong>and</strong> the Flame, for Zippo,<br />
August 1973<br />
Lipstick, n.d.<br />
Liquor – The Coming Revolution in Liquor Advertising (E.D.),<br />
Liquor Industry sponsored by Esquire Magazine, January 22,<br />
1958<br />
Liquor, Misc. Clippings, 1970<br />
Littering, n.d., 1977<br />
Living Home, 1977<br />
Loans – Motivation through Advertising (also includes borrowing<br />
in our culture – draft of speech; <strong>and</strong> advice from Ph.D.<br />
summary reprint), October 1956<br />
B-170 Love Clinic – Q&A (from Real Life & Real Romance for Hillman<br />
Group, 1940s<br />
Luxury Market, 1953<br />
Machinery-Talking, Advertising – A Talk with a Motivated Man,<br />
1963<br />
Magazine – Sunset Magazine, 1969<br />
Mail Order, 1968<br />
Mail Order Catalogs, June 1972<br />
Management, Ideas, n.d., 1972, 1980<br />
Management:<br />
Being your Own Boss – A Dream or Nightmare, n.d.<br />
Die 10 Wichtigsten Management-Ideen, 25 Jahre (Management<br />
for The Elite), n.d.<br />
Management der 70er Jahre “Der Konsument im Jahre 1980”,<br />
n.d.<br />
Management‟s New Role (Drucker), 1969<br />
Maslow‟s Eupsychian Experiment, n.d., 1976<br />
Spanish: The Universal Client, 1963<br />
Management Certificate (German), 1978<br />
Management Training – How I am Training Managers, n.d.<br />
Mannerisms:<br />
Traits That Give People Away, Journal of Living, April<br />
1948<br />
Why Do You Act Like this, n.d.<br />
75
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