Ernest Dichter Papers - Hagley Museum and Library

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B-118 2766A – 2804C B-119 2805A – 2823.1C B-120 2823.2C – 2857C B-121 2858C – 2890C B-122 2891C – 2929C B-123 2930A – 2937 B-124 2938A – 2954C B-125 2955C – 2964A Errata: B-125 1116C – Mattel Toys, Inc. Accession 2407 ERNEST DICHTER PAPERS Proposals & Studies B-126 2538A-2538C – Public Service Alliance of Canada 2539C – Motivating the Japanese consumer 2935A – AT&T – Further telephone study (notes only) Notes for Studies & Miscellany: B-126 Advancement, Inc. – Depth interview schedule, 1968 Banking panel, 1971 CIBA-Geigy Concept Test, 1988 Fashion panel Interview with a hospital purchasing agent, n.d. Leisure time panel Lifestyles & hobbies – Arizona – Depth interviews, no. 1-60, 1985 Panel on household products Pontiac presentation, 1971 Proposed happiness center, n.d. Ralston Purina study, 1954-1957 RRollway – Depth interview schedule, 1966 Indexes to Studies: B-126 Numerical indexes, 1937-1989 B-215 Index cards, A - Co B-216 Index cards, Co - Gi 20
Indexes to Studies: (Cont’d) B-217 Index cards, Gl - M B-218 Index cards, N - Sh B-219 Index cards, Si - Z Accession 2407 ERNEST DICHTER PAPERS Proposals & Studies 21
Page 1 and 2: Hagley Museum and Library P.O. Box
Page 3 and 4: HISTORY Accession 2407 ERNEST DICHT
Page 5 and 6: HISTORY (cont’d) Accession 2407 E
Page 15 and 16: Accession 2407 ERNEST DICHTER PAPER
Page 19 and 20: B-1 1 - 37 B-2 38C - 54D B-3 55 - 6
Page 21: B-79 1752G - 1765C B-80 1767A - 179
Page 27 and 28: SERIES II NEWSLETTERS Accession 240
Page 29 and 30: SCOPE AND CONTENT NOTE Accession 24
Page 35 and 36: SERIES III SEMINARS (cont’d) Acce
Page 37 and 38: SCOPE AND CONTENT NOTE Accession 24
Page 39 and 40: SERIES II PUBLICITY (cont’d) Acce
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Accession 2407 ERNEST DICHTER PAPER
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Ernest Dichter Papers - Hagley Museum and Library

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