Ernest Dichter Papers - Hagley Museum and Library

Accession 2407
ERNEST DICHTER PAPERS
Writings & Drafts
SERIES III SUBJECT FILES (cont’d)
B-165 Constipation – Worry Can Constipate You (Journal of Living), March
1944
Consumer:
Changing American Taste – Consumer Trends (Advertiser’s
Digest), July 1956
Consumer Attitudes – Fundamental Considerations, January 1947
Consumer Confrontation Laboratory, July 1971
Consumer Encounter Library (memo), n.d.
The Consumer of 1970, March 2, 1965
Consumer of Tomorrow, n.d.
Consumer, Understanding the New, June 1956
The Consumer‟s World in 1956 (Tide Magazine), n.d.
Der Konsument Im Jahre 1975, n.d.
Do You Really Know Your Customers?, 1947
Konsument Von 1957 and/or Der Verbraucher Von Morgen –
based on DIB Speech, October 1967
Neue Konsumtendenzen in Den Staaten (Werbern & Verkaufen),
March 1972
The New American Consumer (notes) – Public Utilities
Advertising Association, May 1956
Notes on Speech at Notre Dame, April 1956
Notes on Speech to Paraffin Carton, Council, Annual Meetings,
Chicago, March 11, 1953
Psychological Strategy for Today‟s Market (Irving Gilman) Home
Appliance Builder, July 1958
Understanding – The Way to Reach the Consumer, June 1953
What the Consumer Really Thinks – Brief Publishing Company,
November 1955
The World Consumer – Harvard Business Review, n.d.
Consumer Confrontation Laboratory (prospectus), July 1971
Consumer Encounter Laboratory, n.d.
Consumer Motivation – Clippings, Publicity, etc., 1965
Consumer Protection:
Are You Buying Names or Quality?, n.d.
Consumer Protection Starts with You, n.d.
The Do It Yourself Nader, n.d.
Consumerism, n.d., 1971, 1973
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